While there has been a wealth of marketing research insights about Millennial women, there has been little focus on the guys. But the evolution of the Millennial guy is as interesting as it is surprising. In combination with the changing nature of the Millennial guy, we are witnessing a cultural shift, with gender norms becoming increasingly blurred for both sexes, and the meaning of being a man today evolving in an unexpected direction among the Millennial cohort.

Once in a while, I like to highlight the ad campaigns that I think are doing a particularly good job in reaching out to the U.S. Hispanic audience. This week, I wanted to draw attention to the excellent work that McDonald's is doing - and, hopefully, give some brands ideas for their campaigns.

As we look around, voice technology is increasingly on the rise and has nearly tripled in the last three years, according to Statista. This rapid adoption is a renaissance for an old medium, sound.

Virtuoso, the network of luxury travel agencies, recently announced a new product for its members called Orchestrator. Much like a financial plan, Virtuoso Orchestrator is a proprietary consulting platform that turns clients' preliminary thoughts on dream destinations into well-organized travel plans. The process is led by certified travel advisors. As an added perk, clients receive their own Netflix-style travel account that builds anticipation.

For years now, the story in advertising and marketing has centered on data, and the many, many ways to collect it from consumers. Less attention, however, has been paid to what to actually do with all this information, now that we're all swimming in it. Sure, we're deploying it to target ads and but, until recently, marketers were using data as a pretty blunt tool. T

The Hispanic market has traditionally been defined by most marketers as the growing population of foreign-born immigrants in the U.S. who have emigrated from Spanish-speaking Latin American countries (mainly Mexico, Central America and the Caribbean).

The 2016 election and the rise of the term "fake news" have left a bad taste in digital marketers' mouths. Factor in YouTube's 2017 brand safety crisis, and it's easy to understand why some brands are choosing to operate conservatively when it comes to online content.

As marketers, we have to constantly balance the oft-contradictory goals of short-term revenue growth and long-term business strategy. When designing an audience strategy, this often boils down to an apparent decision between focusing on a brand's inspirational audience and its aspirational audience.

Booking travel, accommodations and destination excursions online or via mobile apps is now the norm, and that means travel companies have a wealth of customer data to analyze and apply. Theoretically, that can be a great thing, both for marketers trying to reach customers and for customers who are looking for travel bargains. But it all depends on using data wisely - and understanding boundaries.

The scenes of children and adults hearing for the first time seem like something out of a telenovela. Hispanic parents wistfully imagine the moment of activation for their own deaf child. It seems like a miracle that their child can finally be "normal."