Ask the average U.S. social media user if they know about the messaging and Voice Over IP application called WhatsApp, and you will most likely get a shrug and a quizzical, "What app?"

Along with waiting for the next Shawn Mendes song to come out or watching the latest vlog from Connor Franta, Generation Z not only cares about keeping its Snapchat streak alive, but also uses this social platform as a way to connect with brands.

There are few challenges more vexing in health care marketing than the therapeutic areas of behavioral and mental health. Some would argue that chief among them is the social stigma associated with mental health - the cultural imperative to keep a patient and their problems under wraps, both literally and figuratively.

Brands have been working hard to utilize their first-party data for reaching mobile audiences. But those relying on internal assets alone, often sparse and incomplete, miss the tremendous added value of third-party data.

Each World Cup match viewership is roughly equivalent to that of the Super Bowl. So from June 14 - July 15, brands have 64 Super Bowl-sized opportunities to reach soccer fans.

Amazon is dominating retail. That's hardly a secret. As a result, established brands are struggling to maintain market share, and brick-and-mortar stores are bending over backwards to try and lure shoppers back in. Others have thrown in the towel, with Toys R Us as the most recent casualty of Amazon's aggressive tactics.

With more than eight out of ten consumers expecting brands to take a stand on political issues, there's more pressure than ever for marketers to develop strategies to weigh in.

The U.S. food and beverage industry is experiencing a seismic shift. Changing consumer preferences, macro-economic forces, a new competitive landscape and rapid technology innovation are creating a challenging environment for large CPG food and beverage manufacturers. Many are experiencing slow growth, decreasing market share and brand value as a result.

Young Latina Fernanda Vazquez received her first paycheck and celebrates with her extended family in a tender moment of accomplishment in "Girl's First Check" by Wells Fargo. Notable? Yes, as it was one of the first national ads that featured one of the biggest, yet least acknowledged, shifts occurring in the U.S. Hispanic market - the professionalization of Latinas.

Customer data platforms have reached the pinnacle of the hype cycle. Expectations are soaring. Venture capital is flowing. And yet everyone is still trying to explain how and why CDPs are any different from the many martech acronyms that preceded them.