Demography and digitalization are the two most transformative and disruptive forces in our society. The growth and influence of the Hispanic consumer, coupled with increased social, pop culture and political clout of African-Americans is transforming the American cultural landscape.

Thanks to larger smartphone screens, simpler payment methods, and updated travel apps and websites, it's easier than ever for mobile users to plan and schedule travel. EMarketer projects mobile travel sales to surpass $100 billion by 2020.

Businesses that invest in individualized engagement marketing are sure to reap competitive advantages. In a social economics, building and nurturing connections via social media platform can yield real-world business.

According to one source, "the U.S. is particularly prolific at creating 'national month' events to promote business and other interests." There are upwards of 70 holidays in April alone. It's enough to make a marketer's head spin and it creates a new dilemma: to market or not.

For some athletes, making the game-changing move from the pro sports spotlight to the next phase of their life can be a difficult task, physically, mentally and financially.

The U.S. Hispanic consumer segment is now surpassing $1.5 trillion in purchasing power. To put that in perspective, that's akin to the 16th-largest economy in the world. That's larger than the economy of Mexico. Moreover, it's growing at a relatively fast clip, and is estimated to hit $1.7 trillion by 2019. Much of that is grocery spending: There was a 22% increase in Hispanic spending at grocery from 2010 to 2015. By 2020, Hispanic consumers will be buying $96 billion in groceries, an astonishing 47% jump from a decade prior.

In the B2B recurring revenue economy, customer relationships are increasingly owned by a team of professionals like Customer Success Managers who earn customer loyalty by continuously demonstrating the value of their solution to their customers. Ideally, they have a defined customer lifecycle as their model for customer engagement, and in doing so, are churn mitigators.

Here are five components of permission mapping for all companies introducing new technologies.

Today's marketers, recognizing that multicultural audiences in the U.S. represent a massive opportunity, are seeking new ways to engage and define those communities. Historically, there's been two camps. On the one hand, there's general consumer marketing, which is meant to speak to the total market-what you might call a "Main Street, USA" audience. On the other hand, there's multicultural marketing, which by default has basically become a catchall for non-white audiences.

The reports of the death of the movies have been greatly exaggerated. The industry loves to cry that the end is near, from the dawn of TV to the current age of streaming. Americans still spend over $11 billion at movie theaters annually, and today's Millennial and Gen Z audiences, like generations before them, say that they are passionate about movies and moviegoing.