The world of healthcare has changed profoundly. With technology and media companies disrupting every stage of the patient's health journey, the paradigm of care has finally shifted.

Today's data-driven world has resulted in the emergence of data as an organization's most valuable resource and cornerstone of corporate strategy. Marketers are using this information to drive smarter, more creative decisions. But all the data in the world is useless if marketers are measuring the wrong things, and may cost marketers billions of dollars in wasted resources.

When we forget about the distinction between a mobile ad impression and consumer mobility as behavior.

It's been a bad month for mom influencers, to say the least, particularly if you happen to be one of the few who buys followers. First, Proctor & Gamble was flagged for using "fake influencers" and then, this week, Unilever announced it will ban working with crooked influencers.

In marketing circles there's incessant hype about being culturally relevant to the vast Hispanic market here in the U.S., which is 59 million strong. It is great to see examples of it done right.

Airbnb might be approaching $100 million in annual revenue, but it's ignoring an existential threat that has the potential to fundamentally destroy its revenue model. It's a lesson in messaging and crisis PR that no entrepreneur or marketing professional should ignore.

Sadly, the majority of brand messages fails to achieve the most essential tasks of communications. They lack clarity. They pose conflicting messages. They often don't even pay lip service to integrated themes.

Rare-disease drugs undoubtedly improve the lives of the patients they serve. However, regardless of a drug's efficacy, brand awareness is crucial to ensure that therapies reach patients in need. Even if a therapy is first-to-market, there's likely to be emerging competitors right around the corner. As such, the role of brand planning in rare is critical, even though it may look different than brand planning for mainstream pharmaceutical products.

Each year, Father's Day has us reflect on the lessons our fathers have taught us, and consider which ones we've managed to pass along to our own kids. But in reality, some of the biggest lessons and inspiration I've received in my life have come from my daughters.

One in six Americans has a smart speaker, according to a report by NPR and Edison Research. Marketers have taken notice of this powerful trend. But just as early experiments in branded mobile apps hinged on utility, success in the smart speaker space depends on brands enriching our everyday lives.