U.S. retailers can't afford to ignore multicultural consumers, especially Hispanics. A perfect time to jump-start customer engagement is before the lucrative back-to-school season. It's the second-largest shopping event in the U.S., surpassed only by the Christmas shopping season.

May 25, a date circled in red on most marketers' 2018 calendars, has come and gone. The European Union's General Data Protection Regulation (GDPR) is now in effect, and all companies that handle the data of EU citizens are operating in a new reality.

Fox and Telemundo caught some breaks in ad sales for the 2018 World Cup. Because the NBA finals went only four games, a considerable number of advertising dollars shifted over to the World Cup. Fueled by buys from official sponsors such as Nike, Adidas, Coca-Cola, and McDonald's as well as Amazon and Google, Telemundo is reporting that it has sold out inventory, and Fox has also reported very strong ad sales. In the absence of other high-viewership options this time of the year, movie studios and financial services firms have also redirected some money to the World Cup in an …

How many times has one of your customers approached you with an issue or a problem? For instance, "I purchased this product from you and it does not work." Or, "I thought this product had feature X, but I found out it doesn't and I want to return it."

For decades, the worlds of business-to-consumer and business-to-business marketing have been separated. As a result, B2B marketing lags behind the B2C space when it comes to technological adoption and sophistication.

If you participate even casually in social media, you probably know about FOMO - the fear of missing out - even if the name is unfamiliar. Maybe you found out about a great party a day after it happened or were scheduled to be out of town while your favorite team is playing a home game.

Since the onset of artificial intelligence's use for previously manual business functions, headlines have both heralded the technology and criticized its potential to take over myriad jobs. The influencer marketing industry has been the latest to discuss where smart AI integration can occur, and even integrate artificial intelligence directly into campaigns. But, with exciting technological advancements poised to support smarter influencer selection and management, AI will neither replace the tastemakers of the future nor will it eclipse the need for human marketing experts to continue to drive innovation in marketing strategy.

Email marketing is different than what it used to be few years ago. Technological innovations have forever changed the way brands communicate with consumers. If you intend to improve your click-through rates, you need to adopt a few new tactics and explore the finer details.

Today's feminism stresses that true equality must come not only from women being equal in the work place, but also from men contributing equally at home. Millennial parents are the first to try to take on this challenge of equal contribution both in terms of the paychecks they bring home and the work that goes into childcare and household chores. Millennial parent attitudes are proving that it truly is a challenge as both parents seem to be taking on more and working harder without benefiting from the relief that their partner should, in theory, provide.

Chinese buyers have stepped up their purchases of New York City real estate in the last few years. What's notable about these buyers is they often build their own skyscrapers rather than just purchase historic buildings. For buyers from China, history doesn't play as large a role as the property's potential does.