• SPORTS
    Special Olympics USA Games Marketing, Business Support Has Been 'Off The Charts'
    The top soccer players on the planet are now at the FIFA World Cup in Russia, but a group of equally dedicated and focused athletes will compete for their own trophies and face their own challenges next week at the 2018 Special Olympics USA Games in Seattle.
  • CUSTOMER EXPERIENCE
    Customer Problems Are Really Opportunities In Disguise
    How many times has one of your customers approached you with an issue or a problem? For instance, "I purchased this product from you and it does not work." Or, "I thought this product had feature X, but I found out it doesn't and I want to return it."
  • SPORTS
    World Cup 2018: Brisk Ad Sales, But How Many Americans Will Watch?
    Fox and Telemundo caught some breaks in ad sales for the 2018 World Cup. Because the NBA finals went only four games, a considerable number of advertising dollars shifted over to the World Cup. Fueled by buys from official sponsors such as Nike, Adidas, Coca-Cola, and McDonald's as well as Amazon and Google, Telemundo is reporting that it has sold out inventory, and Fox has also reported very strong ad sales. In the absence of other high-viewership options this time of the year, movie studios and financial services firms have also redirected some money to the World Cup in an …
  • REGULATION
    Buckle Up, Marketers: Here Comes The GDPR's Cousin
    May 25, a date circled in red on most marketers' 2018 calendars, has come and gone. The European Union's General Data Protection Regulation (GDPR) is now in effect, and all companies that handle the data of EU citizens are operating in a new reality.
  • EMAIL
    The Truth Behind Today's Powerful Email Marketing
    Email marketing is different than what it used to be few years ago. Technological innovations have forever changed the way brands communicate with consumers. If you intend to improve your click-through rates, you need to adopt a few new tactics and explore the finer details.
  • INFLUENCER MARKETING
    AI In Influencer Marketing: Buzzword Or Real Deal?
    Since the onset of artificial intelligence's use for previously manual business functions, headlines have both heralded the technology and criticized its potential to take over myriad jobs. The influencer marketing industry has been the latest to discuss where smart AI integration can occur, and even integrate artificial intelligence directly into campaigns. But, with exciting technological advancements poised to support smarter influencer selection and management, AI will neither replace the tastemakers of the future nor will it eclipse the need for human marketing experts to continue to drive innovation in marketing strategy.
  • STRATEGY
    Using FOMO To Create Channel Marketing Engagement
    If you participate even casually in social media, you probably know about FOMO - the fear of missing out - even if the name is unfamiliar. Maybe you found out about a great party a day after it happened or were scheduled to be out of town while your favorite team is playing a home game.
  • STRATEGY
    Are Marketers Prepared For The Convergence Of B2B And B2C Audiences?
    For decades, the worlds of business-to-consumer and business-to-business marketing have been separated. As a result, B2B marketing lags behind the B2C space when it comes to technological adoption and sophistication.
  • MOMS
    Is The Mommy Blogger Bubble About To Burst?
    It's been a bad month for mom influencers, to say the least, particularly if you happen to be one of the few who buys followers. First, Proctor & Gamble was flagged for using "fake influencers" and then, this week, Unilever announced it will ban working with crooked influencers.
  • VIDEO
    When Is Using A Cellphone Not Mobile Usage?
    When we forget about the distinction between a mobile ad impression and consumer mobility as behavior.
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