Having worked in Hispanic marketing for most of my career, I have always believed sports to be one of the key passion points for reaching Latinos, particularly soccer - or, rather, futbol.

With its ongoing investment in original content, Netflix continues its dominance over traditional broadcast and is slowly but steadily disrupting the reign of large movie studios. Expected to spend $13 billion on original programming this year, Netflix clearly has no plans to slow down. In fact, our most recent study highlights its meteoric rise across the total market, noting the viewership gap between live TV and Netflix is becoming significantly narrower (6 points in 2018 vs. 23 points in 2017).

Political polarization, voter tribalism and recent, fervent social movements like #grabyourwallet, #MeToo, and #TimesUp have changed the face of brand engagement and consumer loyalty in virtually every brand sector this year.

Although Gen Z members are young, they have serious buying power. Born between 1994 and 2002, Gen Zers are a huge group-making up 23% of the U.S. population. Not only that, they're serious spenders, both online and off.

Following the ad industry's yearly gathering in the south of France, the annual debate about what defines creative excellence is running through the halls again. Words like disruption, memorability and unaided recall drive healthy and productive sparring sessions. The pride in proclaiming, "Remember that campaign? We made that," reminds us all why we were attracted to this crazy business way back in college.

Many-if not all-brands sink or swim on how loyal and satisfied their customers are. For years, marketers thought the path to customer loyalty was paved with delight and poured their resources into creating unique customer experiences. But as customer expectations have changed and the world has become keener on instant gratification, customers' motivations and loyalties have changed, too. As a result, a new driving principle for customer loyalty has emerged: the effortless experience.

Back in the day, a trip to the grocery store was something you didn't spend a lot of time thinking about. You clipped coupons, scanned the aisles for an in-store sale and left. Those days are gone.

When I first broke into the graphic design profession in 1984, I already had two Graphic Standards Manuals under my belt as a Rochester Institute of Technology graduate.

Summer is upon us, and Americans are getting ready to travel with family and friends. Perhaps no group is more ready to go than U.S. Hispanics.

Unless you've somehow managed to live your life completely bracketed off from any digital media-and if you have, congrats-you've no doubt encountered head-scratchingly questionable ersatz holidays like National Unicorn Day and National Lazy Day on social media. But what are these days? Where'd they come from? And can brands benefit from playing on these days?