Adam Buckman's June 29 "TV Blog" post struck a chord with me in its assertion that the expression "breaking news" is perhaps the most overused terminology in today's 24-7 information overload cycle. I concur, and lament the fact that sports coverage seems to have also devolved into a similar battle for attention, that has resulted in a cacophony of sensationalistic, "supersized" reportage on the every breath of a handful of athletes. The noise is deafening, and may be doing ourselves as sports marketers more harm than good.

If you were to survey the Spanish-language media landscape in the United States a few years ago, you would have noticed that it was mostly dominated by one key player: Univision. Recently, however, the picture has become more complicated. As the population of U.S. Hispanics continues to grow and cord-cutting continues to accelerate, large networks have begun to invest significant sums of money in programming designed to attract them.

According to today's teens, gender is more than "he" and "she," and sexual orientation is more than "gay" or "straight." In a new study from the UK market research company Ipsos Mori, about a third of Generation Z identifies as something other than totally heterosexual. And based on a recent University of Minnesota study, almost 3% of Minnesota teens identify as something other than male or female.

"The Hero and the Outlaw" is a seminal work in the way we understand branding in the modern age. Written in 2001 by Margaret Mark and Carol Pearson, the book employs real-world examples to help readers understand how organizations have crafted the public perception of their business. The core of the books revolves around the 12 brand archetypes, which the authors created as an extension of the works of psychoanalyst Carl Jung.

There is a concept in the project management realm that has dominated thinking since at least the 1950s. The iron triangle states that any attempt to achieve a positive outcome is constrained by the three variables of time, cost and scope. Or, in popular vernacular, in attempting to produce anything new, a team is always looking to create something faster, better and cheaper.

Whether you manage social content, digital advertising or website content, chances are you're measuring, monitoring and optimizing content across channels. You probably have a good sense of what content drives the most engagement. But do you know why?

What does a CMO do today? Turns out, it can be hard to define. First and foremost, CMOs have a direct effect on the way customers engage with a company or brand, but they are also regularly confronted with a multitude of challenges that don't necessarily have anything to do with "marketing."

Facebook and Google together have pulled a lot of rugs out from under marketers over the past several months - and perhaps no one is hitting the ground quite as hard as CPG marketers.

Marketing that represents the diversity of America has come a long way in recent years, but the focus on total market and the widest possible reach is pushing marketers toward a false choice between multiculturalism on the one hand and a total market approach on the other. Both approaches have value, but understanding the nuances of your audience is an essential first step before adopting either strategy. This is an incredibly important point to effectively reach Hispanic communities.

Some marketers are buying into a pervasive - and incorrect - belief that loyalty marketing is ineffective.