HISPANICS
by Parker Morse on Aug 15, 2:05 PM
Nearly half of Hispanic shoppers say that they buy "grocery brands that are authentic to their ethnic heritage," according to a study.
MILLENNIALS
by Michael Baer on Aug 15, 1:44 PM
These men clearly see the value in grooming. But old-fashioned attitudes regarding masculinity create a tension that brands and retailers could help to resolve.
SPORTS
by Jon Last on Aug 14, 11:27 AM
Machine learning, AI and web scrapers that identify language patterns are not a substitute for the human element.
TRAVEL
by Harvey Chipkin on Aug 14, 11:19 AM
Snail mail -- with a high-tech twist -- is the medium Winter Park, the Colorado ski resort, is deploying in an effort to reach niche markets.
STRATEGY
by Anita Gomes on Aug 14, 10:49 AM
It's easy to get caught up in demand-gen, PR, ad spend and ROI, but don't lose sight of what drives success across all touchpoints: a strong brand.
PROGRAMMATIC
by April Weeks on Aug 13, 1:50 PM
Organizations wanting to try programmatic advertising on their own can review these four pillars to assess overall readiness.
STRATEGY
by Norty Cohen on Aug 13, 1:11 PM
We can talk about friends. We can talk about brands. Let's talk about brands that are your friend.
DATA
by David Danziger on Aug 10, 12:05 PM
CMOs want to understand how their advertising efforts affect overall revenue and how to improve upon that same success again and again. Here's how to do so.
STRATEGY
by JT Bricker on Aug 10, 11:36 AM
So you got your dream job: CMO of A Very Cool Brand. You can't wait to make some really big things happen. But where do you even start?
STRATEGY
by Holly Pavlika on Aug 9, 12:37 PM
The people have spoken, loudly and clearly: They don't want or trust advertising messages. So what's a marketer to do?