• HISPANICS
    Hispanics And The Grocery Industry
    Nearly half of Hispanic shoppers say that they buy "grocery brands that are authentic to their ethnic heritage," according to a study.
  • MILLENNIALS
    Affluent Millennial Men: The Grooming Paradox
    These men clearly see the value in grooming. But old-fashioned attitudes regarding masculinity create a tension that brands and retailers could help to resolve.
  • SPORTS
    Don't Leave Sports-Fan Sentiment Analysis To A Machine
    Machine learning, AI and web scrapers that identify language patterns are not a substitute for the human element.
  • TRAVEL
    Postcards Go High-Tech
    Snail mail -- with a high-tech twist -- is the medium Winter Park, the Colorado ski resort, is deploying in an effort to reach niche markets.
  • STRATEGY
    How 'Real Housewives' Embody Core Tenets Of Brand Management
    It's easy to get caught up in demand-gen, PR, ad spend and ROI, but don't lose sight of what drives success across all touchpoints: a strong brand.
  • PROGRAMMATIC
    Four Pillars Of Programmatic Readiness
    Organizations wanting to try programmatic advertising on their own can review these four pillars to assess overall readiness.
  • STRATEGY
    Hey, Friend, It's Your Brand Calling
    We can talk about friends. We can talk about brands. Let's talk about brands that are your friend.
  • DATA
    A Big-Picture Approach To Digital Advertising
    CMOs want to understand how their advertising efforts affect overall revenue and how to improve upon that same success again and again. Here's how to do so.
  • STRATEGY
    Your First Day As CMO: 3 Strategic Steps To Take
    So you got your dream job: CMO of A Very Cool Brand. You can't wait to make some really big things happen. But where do you even start?
  • STRATEGY
    7 Tips For Handling Ad Blockers
    The people have spoken, loudly and clearly: They don't want or trust advertising messages. So what's a marketer to do?
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