TEENS
by Aaron Paquette on Aug 9, 11:54 AM
It's a seller's market for talent, and companies in some industries are finding it difficult to attract young, entry-level workers.
HISPANICS
by Parker Morse on Aug 9, 11:52 AM
Financial services providers have largely been slow to focus directly on this growing and fiscally empowered audience.
MULTICULTURAL
by Mario Carrasco on Aug 9, 11:51 AM
Almost 60% of the total market has heard of cryptocurrency. But if you are Hispanic or African-American, you are less likely to know what bitcoin is or how it works.
STRATEGY
by John Zealley on Aug 8, 11:36 AM
New research highlights how out of sync many large organizations are with their consumers today: 61% of consumers switched companies last year because their needs were no longer met.
STRATEGY
by Katherine Hays on Aug 8, 11:35 AM
Brands need to capture first-party data in order to truly own their audience.
STRATEGY
by Greg Peverill-Conti on Aug 7, 4:19 PM
Here are four common causes for mistrust -- and what you can do to avoid them:
STRATEGY
by Catherine Flint on Aug 7, 12:10 PM
Brands looking to reach consumers during cultural moments, such as live broadcasts of major sporting events, must be thinking beyond the big screen in the room if they want their media buys to move the needle.
STRATEGY
by John Larson on Aug 6, 8:31 AM
If you aren't careful, the sales gains you achieve during back-to-school shopping can come at the expense of diminished revenues over the long-term.
HISPANICS
by Parker Morse on Aug 6, 12:00 AM
What, then, should brands be doing in order to maximize their appeal to Hispanic consumers?
TECHNOLOGY
by Gary Burtka on Aug 5, 4:13 PM
Brand safety -- avoiding ads placed alongside inappropriate content -- is one of the advertising industry's most pressing issues.