Perhaps the industry needs to try a new approach to customer engagement, looking to the ubiquitous Starbucks for inspiration.

Starting Jan. 1, hospitals will be required to publish their standard charges on the internet. But the new rule doesn't help as much as it might seem.

ROI: These three letters have rolled down the C-Suite hill and sucked the life from most every provocative marketing idea in the world.

Certain behaviors make it hard for travel companies to use data: Purchases are often paid for by someone else (work), or packed with emotion (leisure.)

Whether we're laughing or crying, inspired or outraged, it's the things we feel that cause us to share ads and build relationships with brands.

Digital audio provides a powerful platform for engaging audiences with storytelling in one of the most intimate media settings possible.