BABY BOOMERS
by Jackie Stone on Dec 12, 2:34 PM
Here's the story: The old "Brady Bunch" '70s ranch house will be renovated in a 2019 HGTV show featuring the six original Brady siblings.
STRATEGY
by Jason Gaunt on Dec 12, 2:04 PM
Marketers are combining print and digital to deliver campaigns that create a genuine connection with their audience.
STRATEGY
by Jon Last on Dec 11, 1:30 PM
The pure science and engineering that go into product development often fly over the heads of target consumers, sometimes confusing them.
STRATEGY
by Heather Zynczak on Dec 11, 12:57 PM
An IPO is just as much a marketing event for the company as it is a financing event -- no matter what your CFO says.
LUXURY
by Jon Hall on Dec 10, 1:59 PM
These consumers are the tastemakers for the tastemakers, ahead of the trends, creating the NEXT next thing.
TRAVEL
by Harvey Chipkin on Dec 10, 1:41 PM
Marketing 30 brands is a lot easier when you can group a few of them together.
STRATEGY
by Jessica Neville on Dec 7, 1:13 PM
Research shows that diversity is good for business, but how can women rise up the ranks when leaders tend to promote others who think like them?
HEALTH CARE
by Tracy Rosecrans on Dec 7, 12:25 PM
Influencers have been impacting the health and wellness marketplace for years, but pharma brands caught on to this trend only recently.
MULTICULTURAL
by Jennifer Woods on Dec 6, 1:28 PM
Five key takeaways from the ANA's recent 20th annual Multicultural Marketing and Diversity conference.
TECHNOLOGY
by James Digby-Jones on Dec 6, 1:02 PM
Trends include drones, AR and a blend of CG and live action.