FINANCIAL SERVICES
by John Piontkowski on Jan 7, 1:56 PM
The category is wrestling with changes particular to the industry, like a loss of consumer trust.
RESEARCH
by Paul Donato on Jan 7, 1:33 PM
Among those challenges: Are we targeting too much? The changing face of retail. Reimagining the value of brands.
INFLUENCER MARKETING
by Mike Chiavetta, Rebecca Rosoff on Jan 4, 10:58 AM
Brand demand is increasing at a quicker rate than new talent is developing, so in 2019 we can expect companies with deep pockets to pay asking rates.
TECHNOLOGY
by Thomas Vincent on Jan 4, 10:23 AM
At worst, the technology won't be taken seriously as a result of industry failure and false promises.
STRATEGY
by Drew Kossoff on Jan 3, 2:17 PM
Best marketers intimately understand the lifetime value of a new customer and build their customer acquisition formulas around long-term success, not day-one revenue.
RESTAURANTS
by David Shim on Jan 3, 1:44 PM
Here are some best practices for QSR and Fast Casual restaurants advertising.
STRATEGY
by Colleen Jones on Jan 2, 1:22 PM
Business today is digital, so content is critical. Heck, even the Dollar Shave Club offers a handy magazine with each razor delivery.
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