Winning a head-to-head against Amazon Prime requires rethinking how customer relationships form and are maintained.

I predict marketers will shift attention back to how they can pair creative with data for a more balanced approach that results in both personalized and engaging visual experiences.

It's a new year: Time to evaluate results of the past in order to meet the goals of the future.

It's up to us as marketers to create "reference" brands, the one to which all competing brands are compared.

Sometimes a marketer's biggest problem isn't getting teens to use a brand more. Instead, it's getting them to use it less.

Digital commerce is not easy for adult beverage brands. Complex legal considerations vary by state and retailer, with a variety of ecommerce models.

The layout targets quick in-and-out shoppers, who are given a tablet upon arrival to help them navigate the store.

Among the trends: Consumers will come to expect products created just for them, like food products custom-made for their individual genetic makeup.

A marketing and activation plan focused on tertiary potential fans demands significant human and financial resources, while risking dilution of the core product,

Actually, it's the rigidity, repetitiveness and monotony of the commercial that's ruined it. The TV ad does not need to be reinvented, it just needs to evolve.