With the right tools for selecting and vetting talent and online engagement, you can make fully informed decisions for your influencer campaigns.

A majority of adults under age 45 agreed with the statement "I believe that kids today are better served by focusing on one sport rather than participating in multiple sports."

From calming blue to energetic red, colors call forward emotions that can be used to connect with your target audience and potentially influence consumer behavior.

Brands can use micro-influencers as low-cost options to connect with tightly defined audiences.

While better-for-you brands employ fewer ingredients and more simplicity (almost to a fault), OGs can explore deep, rich ranges of flavors and textures, for more joy.

For one, how about creating FOMO with exclusive events like interactive Q&A sessions?

Fandoms are now growing around athletes who use their social posts to express their interests off the field.

Brands that dive too far into performance tactics often struggle to move back up the funnel.

The path to redemption for Biles and successful brands who have weathered storms shares such key elements as resilience and focus.