Viral music, repeat viewing, and parental amplification prove that the next big franchise will be built on family fandom.

Short-sighted strategy: YouTube gets 96% of Hispanic marketers' spend, but only 21% of TV time of Spanish-speaking audiences.

CMOs confront pressure to build brand and business together - a duality that demands they develop the flip sides to their specialties.

Corporate social content often dies in the same place it's born: the approval chain.

People don't engage simply because a message matches their job title or age bracket. They engage when a message resonates.

Among the creative, tech-forward solutions: Pause-screen takeovers; the comeback of QR codes.