STRATEGIES
by Billy Mansmann, Ken Schaefer on Feb 8, 4:45 PM
Traditional metrics like clicks and website visits just don't matter as much anymore. Instead, the priority needs to be on delivering precise information seamlessly.
by Maria Bailey on Feb 7, 3:30 PM
The oldest of the Gen Z cohort are now becoming moms -- and their buying behaviors and attitudes are different from millennial mothers'.
CMO
by Steve Cody, Francesco Lagutaine on Feb 6, 12:34 PM
Any enterprise jettisoning its CMO for short-term cost reduction is the epitome of penny-wise and pound-foolish.
STRATEGY
by Elise Stieferman on Feb 5, 4:49 PM
For one, micro-target niche audiences. And cut out the fat in media buying.
FASHION
by Carly McCracken on Feb 1, 2:05 PM
By now you have probably seen videos on TikTok or Reels of women decked out in fur coats, touting gold jewelry and bringing out their boldest lipsticks.
RESEARCH
by Corinne Casagrande on Jan 31, 2:13 PM
In 2023, $100K+ households accounted for a whopping 97% of consumer credit sales volume growth.
GEN Z
by Aaron Paquette on Jan 30, 3:09 PM
Among the lifestyle factors that might prematurely age Gen Z: They're a generation especially likely to vape, a habit that can create facial wrinkles.
by Joshua May on Jan 29, 2:45 PM
For the first time, mobile sales surpassed desktop sales in the 2023 holiday season. Google is now prioritizing mobile-supported webpages over desktop-first sites.
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