• Media Merchants Uses Lamborghini As Very Expensive Video Canvas

    Last month, Vancouver-based production agency The Media Merchants used a Lamborghini Reventon as a canvas for animated images. 

    The Reventon is Lamborghini’s priciest car, costing $1.5 million. To date, only 20 have been created and sold to the public. I know you’re shocked…

    What began for Media Merchants as an in-house project morphed into a live event in Vancouver.

    The Lamborghini Project first began with mapping animated images onto the car. Actually, it began once confirmation was received that the car was secured for the project. After that, the animation took two weeks to create.

  • GoCharge Kiosks Lets Advertisers Take Advantage Of A Universal Need
    If love means never having to say you're sorry, then goCharge branded kiosks, found in 50 New York City bars, means never being without the ability to send a drunken text message.
  • Framestore's 3D Karaoke: Singers Work Hard for the Lyrics
    Attendees at last month's Internet Week Europe in London put their vocal chords, knowledge of song lyrics and body mobility to the test with a 3D karaoke installation that required more than questionable vocal chops.
  • A Radio Station Devoted To Songs Used In Ads? What's the Frequency, Kenneth?
    I have a thing for music used in TV commercials. It's borderline obsessive. A decent chunk of my downloaded music collection comes from songs I heard first in TV ads. Take this Nike spot from 2008, for example. The ad itself is topnotch -- along with the song playing throughout -- "List of Demands" by Saul Williams, which still has a home on my running iPod, used heavily on speedwork days.
  • Mapping Healthy Profits: Clinic Geotargets Potential Patients
    A multimedia campaign for The Everett Clinic in Everett, Wash., takes geotargeting to a micro level, providing customized directions from a potential patient's home to the clinic. The campaign promotes the clinic's top-notch doctors and healthcare to local residents while breathing new life into a flailing ad medium: direct marketing.
  • Real 'Tweets': Birdwatching Comes Alive Online
    Look out for that Prothonotary Warbler! Audubon brought birdwatching to the Internet with "Birding the Net," an online and social media campaign that educates users about the variety and locations of birds throughout the U.S.
  • Rosetta Stone Meets Guitar Hero: Making Music For Agency's Invention Division
    BBH is hustlin'. Not only is the global agency home to clients like Axe, British Airways, Google, Johnnie Walker, Sprite and Vaseline, one of its side companies is creating products in the fashion, security, and, most recently, music industries. The latest product to bring in an additional revenue stream is Playground Sessions, a music learning software program that teaches users -- from beginners to more advanced learners -- how to play the piano.
  • Reality TV Redefined, Recorded on Sony Xperia Smartphones
    Sony Ericsson gave an astrophysicist, surf photographer, BMX biker and a group of artists living on a ship a Sony Xperia phone. The challenge was simple: create something with the smartphone and document the process.
  • Dow the Math: NYC Billboard Unveils A Solutionism.
    Class is in session on the corner of Broome and Crosby Streets in SoHo, NYC. A giant billboard resembling a chalkboard was erected in September, on which was written an ever-growing mathematical formula of numbers significant to scientific human achievements.
  • Parsons The New School for Design Scores The Sounds Of The City
    Hello darkness, my old friend. If I used sensors to listen to you closely, then added musical notes, how would you sound? Happy? Sad? Fast?

    Parsons The New School for Design launched an experiential project in New York City called SoundAffects.

    Sensors were placed throughout a city block that listened and recorded temperature, color, sound, movement and light. An interactive wall was erected on that same block, housing additional sensors and headphone jacks. Each sound was matched with a musical composition that changed along with the environment. For example, rush hour produces more foot and vehicle traffic than ...

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