MAD Agency Daily Editions for March 2017
MAD Agency Daily - Friday, March 31, 2017
Maine Agency Beats New York Agency For L.L.Bean Account...The Way Life Should Be
Mindshare Wins TJX Media Business
Ad Revenue Growth Predicted To Rise 3.7% In 2017, Digital Will Soar
We Don't Need Brand Safety, We Need Brand Care
Mindshare, Charlotte Beers Create Community X
Victoria Celebrates Mexican Weather
David Baldwin Takes CEO Reins At His Namesake Agency
Havas Chicago Lands New ECD
Irony Alert! Google Boycott Bites As Video Safety Improves
NEW! Buffalo Wild Wings Launches Rally Beard Sauce, SwimToday Creates Eau de Chlorine
REVOLVING DOOR: Mono Gains New Strategist
BIZ DEV: Erwin Penland Named First AOR For Kill Cliff
MAD Agency Daily - Thursday, March 30, 2017
Former David & Goliath Execs Launch New Consultative Agency
No More Cheesecake: Carl's Jr. And Hardee's Get Branding Overhaul
2018 Winter Olympics To Change Ad Guarantee Metric
Hub Hires Former Y&R SF Leader As Its First President
L.L.Bean Selects VIA Agency As Its New AOR
Aloha from Brooklyn
Creston Group CEO Barrie Brien Steps Down
Quilted Northern, Hershey, Pepsi, Dove Win Big In Shopper Marketing
Brands Don't Care About Tech, They Care About Customers
NEW! Whopper Toothpaste: So You Never Have To Brush The Flame-Broiled Taste Away
REVOLVING DOOR: Kate Catalinac, Corinne Goode Named Creative Directors For BBDO San Francisco
BIZ DEV: Firstborn Named Digital AOR For Tauck, Puritan's Pride
MAD Agency Daily - Wednesday, March 29, 2017
Publicis, Microsoft Partner To Create Custom Experiences Via AI
Why Don't More Black Women Have Senior Adland Roles?
Grey London Rebrands To Valenstein & Fatt (For 100 Days)
She Runs It Teams With Amy Poehler's Smart Girls On Conference Content
JWT's Former China Expert Doctoroff Joins Prophet
Branding Firm Sullivan Acquires Design Studio FOUR32C
Kantar Shopcom Adds Affinity Solutions Platform To Cloud Services
Targeted Victory Names Partoyan President, Focuses On Global, Public Affairs
R/GA Opens Berlin Office, Taps Former Razorfish CEO To Run It
Can We Secure Economic Accountability In The Media Supply Chain?
Want To Be Innovative? Immerse Yourself
REVOLVING DOOR: VML Hires 1, Promotes 4
NEW! Bayer Aspirin Hopes To Save Lives With 'HeroSmiths'
Ad Agency Hilariously Mocks Self Driving Vehicles
BIZ DEV: Grove Bay Hospitality Group Names Hi-gloss AOR
MAD Agency Daily - Tuesday, March 28, 2017
Agency Urges Google to Allow Third Party Ad Verification Inside Its Walled Garden
VML Appointed AOR For Russell Stover
Zocdoc Promotes New Jargon-Free Site
Kevin Hart's 'Morning Briefing' For Tommy John Underwear
Stagwell Group Invests In Startup Agency Wolfgang
U.S. Remains Primary Ad Growth Engine, Internet Surpasses TV
Improve Your Job Performance, By Volunteering
NEW! Hotels.com Is Full Of Rewards, Says Captain Obvious
REVOLVING DOOR: Young & Laramore Expands Digital Team
BIZ DEV: Diffusion Named AOR For Clapit
MAD Agency Daily - Monday, March 27, 2017
Creatives Angered By Trump Launched DonVsDon To Funnel Money Away From Government To Charitable Organizations
Dentsu, Evolable Asia Form Digital Training Camp Venture
ANA Issues YouTube Advisory, Tells Google 'To Do No Harm'
Kodiak Cakes Taps Struck For Branding Assignment
Ad Economy Rebounds, Turns In Biggest February Ever
Droga5, Space150 Use Bots, Mobile, Social To Screen Summer Interns
Tres Agaves Touts The Tequila Made In Tequila
22squared Mobilizes Students For Ad Competition In Tampa
Google Advertisers Already Have Tools To Block Ads From Extremist Content
Part 4, Internet
NEW! Toronto Silent Film Festival Creates Instagram Jigsaw Puzzle
REVOLVING DOOR: DAVID Miami Promotes Pair To ACDs
BIZ DEV: Madwell Named AOR For New York City Marathon
MAD Agency Daily - Friday, March 24, 2017
Programmatic Ad-Buying Firm Digilant Buys Programmatic Ad Shop Anagram
AB InBev Puts $2 Billion Global Media Assignment In Review
Study Identifies Gaping Hole In Media-Buying Practices
KSL Bankruptcy Saga Continues
MillerCoors, IPG Create One-Button Ordering For Beer
New LA Leadership For 72andSunny
FirstBank Is 'Banking For Good'
Who Will Control Future Of Marketing When It Becomes Digital And Data-Driven?
NEW! Has Blowfish Created A Cure For The Hangover?
REVOLVING DOOR: Sarah Romero Joins G7 Entertainment Marketing As Director Of Brand Partnerships, Strategy
BIZ DEV: Soylent Taps Wieden+Kennedy's The Lodge For Strategy, Creative
MAD Agency Daily - Thursday, March 23, 2017
Native Ad Spend to Hit $22 Billion in 2017
Brand Union Appointed AOR For Start-Up Airline Level
The Unlimited Group Hires First CMO
Lyric Campaign Promotes Hearing Aid's Invisibility
TV Political Media Buying: Networks Can Be A Better Bet
Choozle, Strata Partner To Merge Traditional TV Buying With Digital Campaigns
Chipotle Launches Family-Targeted Videos, In-School Push
Two Sides Of A Marketer's Coin
NEW! What Happens When A Racecar Is Set Free
REVOLVING DOOR: Marcus Fischer Named CEO Of Carmichael Lynch
BIZ DEV: Eastman Chemical Picks SCC For LLumar
MAD Agency Daily - Wednesday, March 22, 2017
Boston Ad Vet Mark Boles Joins 451 Marketing
Former Initiative Strategy Head Forms New Consultancy
Advertisers' Digital Marketing Skills Remain Stagnant
How DDB Applied Radio And 80's Computer Technology To A New Ad Campaign
Following 2 Decades With Grey, 3M Names Venables Bell & Partners Global AOR
Publicis NY Duo Fosters #NotSpecialNeeds Movement
Horizon Media Helps Dean Foods 'Give' A Little
Blockchain Comes To Madison Avenue, New Tech Promises To Create More Secure Transactions
This Year's Future Lions Will Be Looking Beyond The Expected
The UK Is Moving Faster On Digital Ad Transparency
NEW! Milka's Easter Campaign Features Competitive Kids Participating In Easter Egg Hunt
REVOLVING DOOR: Manir Fadel Jumps From JWT To Red Fuse
BIZ DEV: The Republik Awarded Work For International Zinc Association
MAD Agency Daily - Tuesday, March 21, 2017
PR Agency Thinks Marketing And Communications Industries Have Important Role in Combatting Fake News
DDB's Clark At The ARF Conference: Data, Intelligence At Our Core
ARF's McDonald Addresses Industry's 'Crisis Of Confidence'
Is AI The Solution To Adland's Diversity Problem?
BooneOakley Wins NC Brewers Guild AOR
Modi Media Approaches The Advanced TV Ecosystem
Google Apologizes As Analyst Downgrades To 'Hold' On Brand Safety Concerns
Murad, HECHO EN 72 Reveal EyesUp Campaign
NEW! UN Women Fights For Equal Pay With #StopTheRobbery
REVOLVING DOOR: VML Hires 2, Promotes 2
BIZ DEV: Miele Names Barker As AOR
MAD Agency Daily - Monday, March 20, 2017
Agencies, You Might Be Working With A New CMO Even More Often
Report: Dentsu Was 2016's Most Acquisitive Holding Company
ANA Calls On 'Walled Gardens' To Submit To Indie Audits By MRC
Google Reviews Ad Policies To Improve Brand Safety
IPG Mediabrands Adds Senior Roles At Reprise: Taps Feely, Devine To Fill Them
New Seattle Mariners Ad Campaign Sparks Twitter Fight With Rival Oakland A's
More Management Shifts At W+K
Stanford Children's Health Refreshes 'Access To Excellence' Campaign
Part 3, Antimatter
72andSunny Bolsters Leadership Team, Adds Five New Partners
NEW! Mrs. Dash Sends Salt Shakers To 'Group Therapy'
REVOLVING DOOR: Mike Proulx Promoted To Chief Digital Officer Of Hill Holliday
BIZ DEV: Epsilon To Handle Loyalty Marketing, Technology Services For GNC
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