When the FTC released updated disclosure rules for online advertising this week, much of the coverage focused on the impact on social platforms like Twitter. But a more widespread effect of the FTC's new truth-in-advertising rules could come with disclosure standards applied to ads on mobile devices.

Google further blurs the line among screens by extending its Product Listing Ad to mobile. But in this case the units have a specific context and function in mind -- the out-and-about shopper.

Vevo turns the switch on a new live TV service that streams programmed fare all day to devices and set-top boxes. Now that we are all "multi-screen" and all, is it time for a once-discarded mobile video format to try again?

Talk about super-serving content marketing, Purina has been doing for decades the sort of thing that some brands only seem to be discovering. Offer invaluable information that communicates your shared passion and you become part of a community.

PayPal continues its push to become a player in mobile payments by releasing a mobile SDK that lets developers add a buy button with five lines of code.

Combining rewards, gaming, and the irresistible engagement of film content, Trailerpop launches a platform that shows us what marketing as entertainment can be.

The familiar brand effect measurement regimen has been introduced into Nielsen's product mix. This is the year that mobile will have to measure up to expectations and begin issuing regular, reliable metrics around whether -- and how -- mobile advertising really works.

Tumblr joins the migration of 'native' ad formats from the Web to mobile.

'The Guardian' bows its first U.S. ad campaign with a decidedly mobile feature that provokes a very American reflex, voicing an opinion on the issues that famously divide us.

Expect to hear a lot about mobile "conversions" this year as marketers and ad platforms try to re-calibrate Web measurement for the realities of mobile use cases.