Today, we are bringing you a special edition of RTBlog. Not only was the below interview conducted by a guest writer, Rob Garner, but the subject of the interview is the father of real-time himself, Regis McKenna. In the below email interview, Garner asked McKenna to weigh in on contemporary real-time marketing, picked his brain on the now famous 2013 Oreo Super Bowl ad, and had him explain the relationship between social media and real-time marketing. You might want to listen up.

As you read this, I will be somewhere between Yosemite and Mt. Whitney in the High Sierras, thruhiking the John Muir Trail with my daughter Zoe. And frankly, I can't think of any time more real than that. The reason I am posting this is not to tell you how I'm spending my summer vacation, but because it relates to the two underlying themes I have tried to focus on since we started posting on RTBlog: What is real and what is time.