At least not yet, Rocket Fuel CMO Eric Porres said in response to Jen Brady Thursday morning at OMMA RTB. Brady, a self-described skeptic of programmatic media-buying, is founder and CEO of Chicago-based agency Fred & Associates, and she said that as far she's concerned, programmatic should be spelled "problematic." In fact, If I'm not mistaken, she used that term in a Freudian slip when she said "fraud" in programmatic media buying "totally exists," and then went on to describe her "problematic partners" in the sector.
Audience targeting and buying may appear to be the hot, (relatively) new terms of the ad industry, but Brian Wieser, senior analyst at Pivotal Research, contends the roots of audience targeting go back -- way back. In fact, "late 19th century audience targeting" was actually one of the titles of his slides at the OMMA Audience Targeting event at Advertising Week in New York on Wednesday.
It's all about the audience in New York today. Actually, it's all about the data, because that's where marketers find the audience. Speaking at the OMMA Audience Targeting event in New York on Wednesday, Harvey Goldhersz, chief data officer and CEO of GroupM Analytics, spoke to attendees about GroupM's strategy around tech and data, particularly as it relates to the recent news that WPP boosted its stake in AppNexus, an ad exchange, and divested its ad server.