Programmatic marketers keep trying to out-oxymoron themselves. There's a new demand-side platform (DSP) on the market, but it's being pitched to the supply side. The platform comes from ChargeAds, an automated ad tech provider. The company says the platform lets publishers open up their data and inventory, as well as third-party sites, to ad-buyers. "This allows advertisers to target ads to individuals based on their data footprint, a collection of attributes that both the publisher and advertiser would contribute to," writes ChargeAds.