Independent Atlanta-based agency 22squared has named TubeMogul a preferred video advertising partner as it moves from a managed services to a self-serve model.
GroupM has led the conversation about viewability. GroupM Chief Digital Officer Rob Norman spoke with "RT Blog" about viewability and what comes after it, as well as the prospects for programmatic television and feeds.
Seth Demsey, chief technology officer for AOL Platforms, took the opportunity to speak with "RTBlog" about the rise of private programmatic and private marketplace deals.
There's a lot of chatter about cross-device and cross-screen measurement. Lots of parties are working on it, including Lotame.
If you believe the numbers, Adblock Plus is on a tear. On Monday, it announced that it has more than 100 million active installations. That's downloads from different users on multiple devices.
Is Google getting more involved in efforts to cut down ad blocking? At least one report suggests that the Internet giant is looking at the possibility of an acceptable ads policy.
Did you miss week one of the IAB NewFronts? Check out Real-Time Daily's carefully selected highlights.
The NewFronts continue their torrid pace today with Time Inc., CNN, Digitas and YouTube. What's striking about all of the presentations so far is the vast amount of original video programming that's been unveiled. But the question is: How will it all be monetized?
AOL's NewFront was less of a dog-and-pony show and more of a free-wheeling outdoor carnival, where the company left attendees to sample and experience copious amounts of video programming, food and drink.
Ad Age's Agency Report 2016 has some interesting nuggets, and some of them pertain to programmatic media.