When we asked a second question about the liability for advertisers, there was more of a disconnect.
I'm doing my best to channel my inner Ephron today, and I'm going to suggest that if he were alive today, he wouldn't call it "recency" planning.
Remember the tech spending bust after Y2K? New data suggests COVID-19 may be technological deja vu all over again.
You could say, most of them fall into an "Omicron Group," including the most read one about its impact on the Omnicom Group
To commemorate the anniversary of NBC's "Tomorrow," I'm compressing one of my favorite interviews -- the one Tom Snyder did with Marshall McLuhan -- to make it a little less "right hemisphere-ish."
The key to its success is a simple key granting access to all parties on the buy and sell sides, as well as any intermediaries necessary to prove delivery along the way.
At least that's my conclusion after Advertiser Perceptions shared its latest research with me on the topic.
The answer, of course, is planets.
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