At a time when America seems transfixed by the negative role digital media platforms can play in the political process, a veteran political operative has kickstarted a project to leverage it in the other direction. The new platform, LawMaker.io, is just rolling out in beta, but its ambition, is to use digital technology to reinvigorate the political process by giving average Americans more of a voice in setting policy and proposing and influencing legislation, according to Democratic political consultant Amit Thakkar. "LawMaker is a micro-lobbying platform," he says, explaining, "It allows any person in the U.S. to propose ideas at ...
The good news: The Association of National Advertisers practices what it preaches in a new ad campaign promoting a report promising to simplify "agency compensation to reduce costs." The bad news: The ANA should have paid for better ad agency stewardship of the programmatic ad buy, which showed up on top of the "National Security" page of inflammatory alt-right news site Breitbart.com. The ad, which was part of a programmatic buy placed by performance agency Path Interactive, was quickly pulled after @Marketeer2u spotted it and tweeted a screenshot of the placement, commenting, "NOOOOOOOOOOOOOO!!!!! Your ads are running on Breitbart. Fix ...
That's right -- weapon of mass destruction. Hear me out. If there's anything 9/11 taught us, it's that the most insidious weapons are the ones we hand freely to our enemies. Al Qaeda ingeniously figured out how to turn our own friendly skies against us. Now Russian operatives have figured out how to turn our marketplace into a WMD against us. The destruction hasn't been as immediate as watching American jets crumble America's buildings from the outside in. That's because this type of WMD works slowly, sowing instability that crumbles us from within. Russia used -- and continues to use ...
It's been more than a year since I published a column titled "How (Not) To Cover A Massacre" in the aftermath of the June 2016 Pulse nightclub massacre in Orlando. It was one of several columns I've written about the inextricable connection between such acts and media, including one that followed the Sandy Hook shooting in December 2012. Since those events took place, the capacity of media to serve as an accelerant has only grown -- especially social media, which is why I modified the headline on today's column to "share" instead of "cover" a massacre.
When the Interactive Advertising Bureau's Tech Lab introduced ads.txt earlier this year, it was yet another noble attempt at industry self-regulation of untoward programmatic advertising practices. The idea was that, by incorporating a thin piece of ads.txt code, publishers could weed out third parties that arbitrage their ad inventory without their permission -- or, even worse, drive advertising impressions to "spoof domains." A good idea for sure, but one that requires compliance and scaled adoption for it to be meaningful. Several months into the program, the take rate so far is, well, meh!
Facebook's tepid disclosure last week that Russian operatives placed thousands of paid ads on the social network doesn't go far enough, because it is longer just a "social network." It's now a news broadcaster on the scale of CBS News in its heyday. And it should fall under the same regulatory oversight.
There are still numerous questions to be answered about the true disruptive power of blockchain technology in digital advertising - but the scale is tipping in favor of those who see a bright future for the emergent technology.
From a digital and brick-and-mortar perspective, overlaying first-party data with accurate, real-time location data enhances marketers' ability to serve appropriate creative and messaging at the right time and place.
Header bidding is now "synonymous" with programmatic advertising, claims PubMatic's Q2 Quarterly Mobile Index Report. The data appears to support this conclusion, as header bidding has seen triple-digit increases or greater in each geographic region studied.
Centro founder and CEO Shawn Riegsecker, an ad-tech exec who's thinking of running for the Senate in 2020, shared his thoughts on Zuckerberg's politically astute moves and the potential for tech candidates with RTBlog.