Research from the7stars advertising agency shows that nearly two in three Brits now fear a no-deal Brexit will lead to a drop in disposable income as well as further drops in the value of sterling,
"Campaign" reports.
In the era of "peak TV," with more viewing choices available than ever before, it takes viewers longer to even become aware of a new series, much less start watching it. This makes effective on-air
promotion (still the best way to create such awareness) more important than ever. The broadcast networks' lack of effective new series promotion is stunning. In this week's edition, I return to the
subject, because it warrants being repeated over and over again, until the networks' listen.
In a week dominated by Hong Kong account deletions, research shows that fake news is very tricky.
The volume of programmatic ads that could be categorized as questionable -- explicitly malicious ones, in-banner video, and ones violating explicit quality criteria -- has fallen to its lowest
percentage since a leading cybersecurity company began tracking them five quarters ago. "We saw notable declines in the rates of malicious and in-banner video ads," Confiant says in its just-released
Q2 2019 Demand Quality Report, noting that in-banner ads "plummeted" to just 0.1% of the total ad impressions it tracked during the quarter, down from 0.45% in the first quarter, and two to three
times that rate in previous quarters.
Fox News Channel's "Tucker Carlson Tonight" show has seen a sharp drop in the average paid advertising time per episode -- but a higher unit cost per 30-second commercial -- according to media
research companies.
Johnson & Johnson's Band Aid currently is the "healthiest" brand in America, according to the 2019 edition of an annual tracking study by YouGov's Brand Index. Interestingly, all of the top 10
healthiest brands are relatively established ones, including the most relative newcomer, Netflix.
Out-of-home ad spending rose 7.7% during Q2 2019, according to an analysis of data from Kantar Media released Wednesday by the Out-of-Home Advertising Association of America. The second quarter
signals an acceleration of growth for the U.S. out-of-home ad industry, which posted a first-half gain of 7.0%, according to the OAAA analysis.
A poll of 600 influencer followers finds 70% trust influencers' opinions more than those of real-world friends.
Video marketing was cited as important to marketing strategies by 76%, followed by GDPR compliance, artificial intelligence, machine learning tech or services, experiential marketing and reactive
design.
MediaPost Sept. 9 will kick off a new "blended learning" course for advertising and media industry pros interested in learning about AI. The course, "AI for Marketing, Media & Advertising," combines a
self-administered MOOC (Massive Open Online Course) on AI taught by Coursera Founder Andrew Ng, with a weekly series of live online video discussion groups facilitated by Richard Zackon, an
advertising and media industry vet and expert on media research. In the following Q&A Zackon explains the inspiration for innovative approach to blended learning and what participants can expect to
get out of it.
Citing coverage of gun violence as their primary driver of trust in TV news brands, viewers rank MSNBC as their most-trusted TV news brand, according to an exclusive tracking study conducted by Brand
Keys for "Research Intelligencer." The current findings show MSNBC jumping to an index of 94% -- the highest of any TV news brand so far -- and up 14 index points from its year-ago level.
Citing renewed attention to gun violence as their primary driver regarding trust in TV news brands, viewers indicated significantly higher trust levels for MSNBC and much lower levels for Fox News and
President Trump.
Amid the heightened political turmoil and moves by the major social media platforms Twitter and Facebook to curtail state-sponsored disinformation, eMarketer has released data showing the impact on
Hong Kong's social media usage base. Based on eMarketer's estimates, Facebook is a far more significant source of information for Hong Kong's population.
When it comes to "leisure time" activities, advertising executives say they participate in them more than consumers do, according to findings of two separate studies asking each group how they spend
their leisure time.
Ad execs -- especially marketers vs. agencies -- feel they work as hard as the rest of the year during the summer months, though they work more from home, out-of-office and while on vacation. By
comparison, American consumers perceive their work habits change little during the summer.
Today marks the 15th anniversary of Google's initial public offering, which preceded a slew of subsequent tech platform offerings -- from Facebook to Uber. While Google's market cap currently is 35
times higher than its first day of trading, many of the newer tech offerings -- including Snap, Lyft and Uber -- currently are underwater.
More than a fifth of consumers are unwilling to disclose their citizenship status to brands, the Advertising Research Foundation reports.
A report from the UCL Great Ormond Street institute of child health concludes that lack of sleep is more damaging to children than exposure to social media, "The Guardian" reports.
Amazon is now the dominant source for e-commerce sales for consumer packaged goods marketers, according to data released this morning by Nielsen E-Commerce. With a 39% share of all CPG sales online,
Amazon has overtaken the long tail -- also known as "All Others" -- which was the dominant source two years earlier.
Both word-of-mouth and the example of others are two of the most powerful sources in social learning.
Hispanics are more likely to seek input from friends and family, and many find shopping relaxing.
Advertisers and platforms would do well to pay close attention to Ipsos's revealing data about the spending and influence power of affluents who are heavily into streaming services.
The use of unique mobile identifier services will put more than $7 billion into the pockets of mobile operators in 2024, according to Juniper Research. Much of the growth will occur in emerging
economies.
The escalating trade war between the U.S. and China is likely both good news and bad news for the ad industry, according to an assessment released today by GroupM's Business Intelligence unit. The
good news, writes Global President Brian Wieser, is that it is likely to boost digital ad spending by Chinese marketers in the U.S., especially those using e-commerce platforms unlikely to be impacted
by trade tariffs.
Higher-profile and award-winning streaming series, such as "House of Cards," "Orange is the New Black," "Stranger Things," "Narcos," "Black Mirror," "The Crown," "The Handmaid's Tale" and "The
Marvelous Mrs. Maisel" have dominated press and social media conversations. In this week's edition, I highlight some of the "hidden gems" that may have gotten less attention, but nonetheless deserve
yours. I'll try my best not to provide any spoilers.
The average adult prime-time CPM has skyrocketed 115% since the 2009-10 upfront network TV sales season, according to a trend analysis released by Media Dynamics today. The analysis estimates this
year's upfront for the 2019-20 prime-time season averages $36.19 for adult viewers on the major broadcast networks vs. $16.80 for the 2008-09 season.
UM found low confidence in the perceived "truthfulness" of virtually every information source in our lives.
"Mobile Marketing" is reporting on figures from Which? suggesting that the mobile operators have not yet rolled out 4G, despite all the excitement around 5G. Some 80% of the country does not have full
4G access from all operators and 8% of the country has no 4G at all. The worst-hit areas are rural Scotland and Wales.
Kantar figures suggest that sales of physical DVDs and CDs are down nearly a fifth year-on-year. "The Guardian" is reporting on the numbers as proof that Britain has truly embraced streamed
entertainment.
Consumers have a host of concerns, from search engines and marketplaces to privacy and returns, according to the UPS 2019 Customer Experience Study of 18,000 customers in 15 countries.