Traditional media still dominate spend, but various digital channels are seeing increases, while print continues to be targeted for cuts. Targeting -- geotargeting, but also behavioral and
transactional -- is a key tactic.
The programmatic digital ad marketplace appears to be stable amid signs of a potential economic downturn, but its expansion appears to be decelerating, according to monthly ad budget sentiment
tracking by Wall Street equities firm Pivotal Research Group. Analyzing the net difference among ad execs accelerating vs. those decelerating their ad budgets on The Trade Desk, the dominant
supply-side programmatic media-buying platform (see market share responses below) and a publicly traded one, Pivotal's tracking shows the net accelerating has eroded from 38% in May to 27% in August.
"We were promoting editorial coverage through paid channels, but didn't have any visibility into post-click performance," GTB's Nick Gentile tells "Marketing Daily."
"We believe 2020 will be the year that XR explodes into the public consciousness," Isobar's just-published "XR Playbook" asserts, even as it goes on to tick off a significant number of technological
and consumer adoption impediments that so far have impeded it.
PQ Media says growth will ramp up in 2020 and the years following, rising to $78.01 billion by 2023, with global consumer exposure to OOH advertising rising 0.7% through 2023 to 1.15 hours per week.
Directive Consulting, a global enterprise search marketing agency, will launch a full-learning management system that educates the user through practical templates, tools, approaches for SEO and paid
search, and conversion rate optimization. The company is on track to build out technology that will help enterprise companies focus on their brands.
In terms of potential brand boycotts, Senator Bernie Sanders curries more influence than any other leading U.S. politician, according to findings of a new Morning Consult poll. The poll found 26%
would "definitely" or "might" boycott a company's products or services if Sanders called for one. House Minority Leader Kevin McCarthy is deemed the least influential, with only 9% of American adults
saying they would definitely or might boycott a company's products or services if he called for one.
Forget the headline figures -- these are the two big questions found in IAB Europe's research.
It's no secret that linear TV viewing has been declining as American consumers -- especially younger ones -- shift to digital alternatives, but a new analysis from the equities research team at UBS
shows that even older TV viewers have begun eroding for the first time.
The retail cost of head-mounted displays is the No. 1 barrier to mass consumer adoption of virtual reality, according to the top-line findings of an in-depth extended reality industry report. The
study, "Industry Insights Report 2019-2020," just published by extended reality industry promoter and conference organizer VRX, found that the "lack of content" was a close No. 2 barrier for most
consumers, followed by the current size and design of headsets, the lack of consumer awareness, usability, and "motion sickness."
Growing interest in legal sports gambling could mean more potential TV viewers, according to a recent analysis.
Market research consultancy Reach3 Insights has appointed Melva Benoit as head of media and entertainment, a new role at the firm. Benoit, who has held senior research roles at Fox, NBC Universal
and Turner will lead Reach3’s Los Angeles office. Reach3 launched just over a year ago and has worked for clients including Johnson & Johnson, RXBar, Jagemeister, Cineplex and
Snapchat.
Vodafone is still the UK's most valuable brand but Deliveroo, Costa Coffee and BrewDog are growing at a faster rate than ever before. That is what the latest research from WPP and Kantar suggests,
according to Netimperative.
While many U.S. households are sticking with traditional cable or satellite packages, they are increasingly being supplemented by a variety of OTT services, including both SVOD (subscription
video-on-demand) and AVOD (ad-based video-on-demand) services, including Netflix, HBO NOW, Amazon Prime Video and Hulu, with newbies like Disney+, Apple, WarnerMedia and even DC Universe entering the
market. Add free video streaming services like YouTube, Facebook and Snapchat to the mix and the number of OTT options used by the typical household is growing each year. According to TiVo's
just-released Q2 2019 Video Trends Report, the average number of services used grew 14% to 7.2 this year.
Overall, TiVo says live TV still sees the strongest results from viewers. Two of the better-performing vMVPDs are Hulu with Live TV, which is 3% lower in "use," and Sling TV, down 7%.
The UK's Royal Society is calling for more research into the implications of new discoveries that could one day lead to human brains being linked to machines that can convey feeling and emotion, the
BBC writes.
China accounts for 83% of global ad fraud, yet has a digital advertising market that is smaller than in the US.
The Association of National Advertisers this morning unveiled a new division that will work to ensure the ad industry's "measurement systems are aligned to the business and measurement agenda of
marketers." The new division, dubbed "Measurement for Marketers," was unveiled during the association's annual Data & Measurement Conference in Naples, Florida, and will be run by ANA Group Executive
Vice President Bill Tucker.
On the day of circulation, "The Blank Page" spread ample awareness, driving an increase of traffic to the paper's website that surpassed the average visits by 16.6%.
The volume of TV fans across social media platforms has begun trickling up following a pronounced erosion, thanks in large part to greater engagement on Instagram and YouTube. Conversely, fan
engagement on TV pages on both Facebook and Twitter has plummeted, according to findings of the second quarter 2019 report from social media tracking experts ListenFirst.
To get America to pay attention to its launch, and to prove that IHOP was bringing its A-game to its new burgers, it needed to fundamentally, dramatically challenge people's most entrenched beliefs
about IHOP.
At the heart of the program was a memorial wall to the victims of the opioid crisis, a data visualization comprised of 22,000 pills carved with the real faces of people who had died.
"Ask the Cloud" allowed CTOs to ask all of their questions about the cloud to The Cloud itself, thus avoiding that whole fear-of-looking-dumb thing.
Microsoft Advertising has released what it is calling a product negative keyword conflicts report for shopping campaigns to ensure ads don't serve up in response to irrelevant search queries.
Marketing teams spend about 32% of their time managing data quality, and more than one-fourth of campaigns were hurt by poor data quality in the last year, on average, the report found.
Perception after media coverage of its SXSW event went from 40% to 90%, with both "forward-thinking" and "thought leadership" in food production as attributes that popped.
Amazon retained its position as the No. 1 consumer brand in terms of customer loyalty, according to just-released findings from Brand Keys annual tracking study. Google also retained its second place
position, but after that most of the top loyalty brands have been reordered, with Samsung moving to No. 3 from No. 6 last year, displacing Apple's iPhone, which fell to No. 8.
From national treasure to 55th out of 65 in an airline reputation league table -- BA has had a good go at damaging its brand over the past couple of years.
"The Telegraph" is calling on the Government to put more pressure on social media giants to close down the accounts of drugs sellers as research shows a quarter of 16- to-24-year-olds have seen ads
for drugs on the platforms.
New research from the Oxford Internet Institute has found that nearly one in five Britons says that are not internet users, the BBC reports.