Amid reports that the news industry is poised to experience one of its worst round of job losses in a decade this year, the Pew Research Center has released an analysis indicating that the attrition
of news publishing jobs isn't just impacting traditional newspapers, but digital native news organizations as well. While the job losses have been worse among legacy newspaper publishers -- 32%
experienced layoffs in 2017 and 27% had cuts in 2018 -- a significant percentage of digital natives also have been downsizing.
While retail will continue to dominate digital ad spending next year, the rankings of several key industrial categories will shift, according to a revised outlook released today by eMarketer.
Financial services will overtake automotive as the No. 2 digital ad category in the U.S., while travel will overtake consumer packaged goods as the fifth largest digital ad category.
Creativity and the "big idea" still are deemed the most important marketing capabilities for the future, according to findings of Dentsu Aegis Network's just-released CMO Survey. Eighty-five percent
of 1,000 CMOs and/or senior marketing executives in 10 global markets cited creativity as the most important capability in the future, though only 54% believe they are delivering it today.
The share of TV channels the average American household actually tunes to continues to fall, dropping to 6.6% in 2018, according to a Research Intelligencer analysis of data from Nielsen's Total
Audience Report.
Despite all the hype around machine learning, technology does a good job of interpreting and matching the words humans use in search query descriptions of images, but they don't do as well as other
humans.
A GroupM analysis suggests the long-tail -- small business advertisers -- may not be as long as many in the industry suggest it is. The analysis, which examines actual data submitted to the Internal
Revenue Service by 5.6 million small businesses -- a cohort GroupM estimates accounts for about $30 billion in ad spending, has barely grown since it crashed during the 2008 financial crisis.
Digital is the driving force behind growth in European advertising and according to IAB Europe figures, mobile marketing accounted for nearly a half of the new revenue spend on digital in 2018,
"Mobile Marketing" reports.
Most consumers put email first for two-way communications, followed by phone and websites, the CMO Council reports.
Parity reached between social and mainstream media means fake news must be tackled.
"Press Gazette" is reporting on Ofcom figures which reveal half of UK adults -- 49% -- are getting their news through social media. Half of the adult population is also getting their news from
newspapers.
InterMedia is a global research consultancy that partners with "mission-driven" organizations to help them understand, engage and positively impact the societies in which they work and live.
In some sectors, two in three CMOs are in-housing, but agencies with expertise will still prosper.
A majority of CMOs say they intend to bring more digital marketing functions in-house, but "The Drum" is saying this does not mean the end of the digital agency, because nearly half still expect to
put more work the way of agencies in the year ahead.
Built on Xandr's technology and research, Community helps media buyers and sellers, especially with the coming convergence of linear TV and digital media platforms.
Data is a thin, wispy proxy for the rich bandwidth of the real world. It should be just one tool among many for marketers.
Fifty years on from humans walking on the moon, Taboola has conducted research into the popularity of astronauts and missions. According to Netimperative, the most popular astronaut is understandably
Neil Armstrong, but perhaps more surprisingly, two female astronauts get the most social activity.
Supermarket sales are down for the first time in three years as the success of last year's hot summer and World Cup fades, "Sky News" reports.
Google bought George's face for $5. He's an engineer who is not sure what the company plans to do with the data. Well, sort of.
Global internet advertising growth is slowing down to the point where, in percentage terms, cinema will overtake it next year. "The Guardian" reveals that figures from Zenith point to a mistrust of
digital advertising which is prompting advertisers to look for safer alternatives.
Digital interfaces, especially search, menus, programming guides and recommendation engines -- as well as serendipity -- have become ingrained behaviors for content discovery.
Quality content gives a boost to advertising, according to research from the World Media Group and Moat. As "Campaign" reports, the research shows the in-view rate for quality content is 27% higher on
desktop and 32% higher on the mobile web.
Following Publicis' acquisition of Epsilon and WPP's sale of a majority stake of Kantar, Nielsen is the last major industry data business under strategic review, and at least one Wall Street firm
expects that to resolve soon, albeit outcome unknown. "We expect [Nielsen] management to offer a bit more than a simple no comment," BMO Capital Markets equities researcher Daniel Salmon writes in an
update sent to investors this morning. Salmon was referring to the publicly traded research firm's second quarter earnings call, which the company has yet to schedule.
"Niche players are doing very well," says Jim Leichenko, Kantar director of marketing, media division. Consumer products goods advertisers are also taking advantage of the back-to-school season.
Digital is doing ok -- but direct marketing is still waiting for its much-promised post-GDPR bounce.
The IPA Bellwether Report for Q2 2019 shows overall marketing growth grinding to 0%. A lack of certainty around Brexit is being blamed. "The Drum" points out, however, that internet and "main media"
advertising are increasing, albeit at around half the rate of the same period last year, but are being counterbalanced by declines in sales promotions, PR and direct marketing.
In this week's edition I once again call on the major broadcast networks to do something I've been recommending since the inception of this report: Cross-promote, or die. Last summer, my wife and I
started watching CBS's summer drama "Instinct." It recently returned for a new season to low ratings. This did not surprise me at all.
"Customer loyalty is perhaps the most important metric for manufacturers," per J.D. Power's Tyson Jominy.
Organic Valley was finally hitting a point of breakthrough in awareness. It was time to "get the brand out there, to establish the brand."
Marketing/sales alignment is ranked second as a reason to deploy automation, Ascend2 reports.
Keeping creative talent "energized" and attracting "top-tier" talent, are the two top concerns marketers have about managing in-house creative teams vs. outsourcing it to a conventional ad agency,
according to a just-published report from the Association of National Advertisers. The report, "Managing In-House Creative Content And Legal Concerns," was produced in conjunction with Boston
Consulting Group and the ANA's outside legal counsel, Reed Smith, and is based on a survey of 111 ANA members and industry experts.