WPP on Monday confirmed reports that Bain is entering exclusive talks to acquire a majority stake in research arm Kantar.
Private-equity firm Bain Capital has emerged as the likely suitor to acquire a majority stake in WPP marketing and media research unit Kantar, according to several news reports quoting anonymous
sources.
Spots are failing because they focus on issues rather than the fun of the game, Kantar suggests.
About 92% of major news sites in the U.S., U.K., Canada and Germany have active ad trackers that send readers behavioral data across international borders, mostly to Russia.
Television's share of time spent connected to media fell to 39% in Q1 2019, according to the latest installment of an ongoing tracking study from Nielsen. That's down 14 points from a 53% share just
five years ago.
"If time-money gaps correct themselves, what about radio?" says GroupM's Brian Wieser. "The time-as-a-driver-of-spending argument really falls apart in the weakness of investment in radio."
Two in three of the country's top 100 advertisers suffered from adverts potentially featuring in non-safe environments, according to a report by the Ebiquity consultancy. "Mobile Marketing" points out
that ecommerce brands were the most likely to see their ads inadvertently ending up on sites deemed non-safe.
Nike's "Don't Change Your Dream, Change The World" television ad has been rated the best campaign from a selection of brands sponsoring the Women's World Cup in France. "Marketing Week" reveals that
research from System1 tracks emotional engagement with ads, and the intensity of feeling, to predict which will have the biggest long-term effect.
A new video lets viewers feel the same bias that so many black men experience daily.
Websites are deemed more effective than digital advertising, search engine optimization, sales enablement or events.
Total viewers for the second night of the debate for all three networks -- NBC, MSNBC and Telemundo -- rose to Nielsen-measured 18.1 million.
Searchmetrics research analyzes the impact of a recent change designed to limit how often the same brand appears in the top organic search results. Google calls it site diversity.
An analysis of Twitter data conducted by Sprout Social on each of the two nights of the first round of Democratic presidential candidate debates indicates Kamala Harris won the social debate by every
meaningful metric -- number of tweets, likes and shares -- but Elizabeth Warren came in a close second.
It isn't just the high street that is struggling -- online fashion growth has also stalled, according to the latest figures from Kantar. In the quarter ending at the start of June, sales growth was at
just 0.8%, compared to 8% the year before, "The Times" reports.
Consumers are calling much later in the purchase process, so handling inbound calls is much more critical to the path to purchase than ever before.
NPD found that 60% of digital food orders arrive via mobile apps. Convenience drives online orders, but rewards and discounts are also inducements.
Cart abandonment emails do best in several metrics, but not all, a Bluecore study finds.
The IAB Technology Laboratory has completed the initial version of its data transparency standard and has officially launched its Data Transparency Standard Compliance Program. The goal of the program
is for digital research providers to publish simple, easy-to-read disclosures that are designed to look and function like the food industry's nutrition labels.
And by 2024, U.S. will generate 34% of global AVOD revenues, to China's 29%.
Once a time for little but repeats, reality, and game shows, the summer months are now filled with original scripted series - several on cable networks, but many you may never have heard of on
streaming services such as Netflix, Amazon Prime Video, Hulu, and CBS All Access, as well. In this week's edition, I offer my picks for the best series you may not have heard about, but should check
out over the summer. Each has at least two seasons worth of episodes you can binge. I'll try my best not to provide spoilers.
GasBuddy's Car Profile feature allows for the inference of tank size and segmentation of offers through personalization. Emails to customers show how much they could save in a year.
Just as the ad rules in the UK have been changed to ban stereotyping, research from Adobe, reported on in Netimperative, shows that women in Britain (76%) are far more likely than their American
counterparts (55%) to feel their gender is portrayed in a stereotypical way.
Research from the London School of Economics calls on the Government to consider allowing children to wipe clean their social media profiles when they reach 18, "The Telegraph" reports. The research
shows youngsters trust the tech giants, but there is a popular call for them to be allowed to begin their social media lives afresh once they leave school or college.
Studies show the younger cohort peers love contact and are least worried about digital security.
Search marketers may need to rethink the use of bots and automated services, which create a disconnect and fail to emotionally connect the person with the brand.
Television sets are emerging as the dominant way consumers connect with connected TV (CTV), according to a quarterly tracking study from ad tech firm Extreme Reach. Connected television sets accounted
for a 49% share of CTV impressions during the first quarter of 2019, up from just 31% the same quarter a year ago.
This just in: New research from Nielsen finds just 8% of consumers are now deemed "firmly committed" brand loyalists. The stat, one of several findings in a just-released Nielsen bulletin -- "Consumer
Disloyalty Is The New Normal" -- indicate brand loyalty has become more volatile than ever.
In a finding suggesting the shift to shorter-form video ad units may not apply to connected TV, a new study finds consumers watch more of longer-format ads via connected TV sets. The average time
spent with connected TV (CTV) commercials has moved up slightly for 30-second units, but is flat for 15-second units, according to an analysis of first-quarter 2019 data from ad-tech firm Extreme
Reach.
Three in four journalists are worried about the future of their profession, according to new research in "Press Gazette."
Reporters believe shrinking newsrooms and low-quality output are huge issues for publishing.