Campaign Monitor reports average open and click-through rates for several industries.
Dunkin, Chick-fil-A, Patagonia, Seventh Generation, USAA, "The New York Times" and the "Washington Post" are newcomers to the list.
When it comes to actually adopting the strategy and providing results such as the return on investment, AI projects often fall short of delivering meaningful results.
Media planners are more bullish for allocating ad budgets to digital out-of-home media over the next two years than they were two years ago, according to findings of survey of planners released this
week by the Digital Place-Based Advertising Association (DPAA). The study, which is based on responses from 219 planners surveyed in the fourth quarter of 2018, indicates they are more prone to
utilize digital out-of-home for a variety of reasons, but especially increased availability of programmatic media-buying systems, various attribution systems, and mobile media tie-ins.
Time to switch to micro influencers and look beyond "likes" and "followers" to focus on results?
Could privacy scandals be changing attitudes to Facebook? According to "The Guardian," new research shows that in the year since the Cambridge Analytica story broke actions on Facebook, such as shares
and likes, are down 20%.
CANNES, FRANCE--The U.S. Chairman of Media at Dentsu Aegis Network (DAN) is helping spearhead the group's new Attention Economy project to determine whether it is possible to measure attention.
Data and technology are fueling demand for digital out-of-home media, making it more efficient, easier to plan and buy and post results for, according to a survey of media planners released this week
by trade group Digital Place-Based Advertising Association.
Asked what they would charge companies for use of their personal data, American consumers express a wide range of dollar value -- from a median of about $50 for things like their name, address, email,
shopping or employment history to $1,000 or more for more sensitive information such as their passport number, banking information, social security number of biometric data.
Founded in partnership with Fast-Up Partners (FUP), the group was created following research examining the way consumers use voice-enabled assistants to guide their purchase decisions.
It might seem like a marketing cliche that legalizing recreational cannabis sales would lead to a spike in snacking -- you know, the "munchies" -- but that's exactly what the consumer marketing
analytics team at Nielsen found when they indexed confectionary and total snack sales in states that have legalized recreational use vs. those that have not. While it likely is a cause-and-effect
analysis to some extent, Nielsen found candy sales are growing half again faster and total snack sales have risen 20% faster in those states that have legalized cannabis.
WPP's plan to sell a majority stake of its Kantar research division is on course, the company said in an update provided to investors today. The sale is "progressing in line with our expectations,"
the company said. A deal is expected by the end of this month, according to reports.
I've been analyzing television programming for roughly 30 years, and have seen many good pilots flop as regular series, but also more than a few poor performing pilots build into hits. Increasingly,
however, the latter is harder to come by. In this week's edition, I provide guidelines to help you pick the "Seinfelds," "Miami Vices" or "Everybody Loves Ramonds" in the rough.
More than one-in-five (21%) of single American adults will utilize a dating app this year, according to new estimates published today by eMarketer.
If there was any doubt that marketers have shifted to a "performance" mindset from an "awareness" oriented one, a new study released today by he World Federation of Advertisers should put that to
rest.
Agencies may have feared the wrong enemy, as the new opportunity is being a partner for growth.
Don't tell anyone hoping to pick up an award in Cannes this week, but research commissioned by the IPA, and discussed in "Marketing Week," suggests that creative ads that catch the eye and win awards
are only four times as effective as those that do not. Previously award-winning ads were shown to be nine times as effective.
The Media Rating Council's new duration-weighted impression standard, which will become the currency for valuing video advertising across media in 2021, is confusing and controversial to most ad
execs, but to the extent that they understand it, they believe it is the right way to go. Asked what effect it will have on how they value discrete media, the ad industry believes it will have the
greatest positive effect on online and over-the-top (OTT) video and the most negative impact on mobile video.
Can brands break free of the restrictive effects of corporate upfront time-buying, with its emphasis on garnering the lowest overall CPMs, even at the cost of disregarding the mindset and demographic
targeting needs of the brands? Likewise, is there a way for the time sellers to maximize their total ad revenue yields in the upfront while controlling marketplace pricing and still offering
advertisers the buying flexibility they crave? The answer is yes, and here's how it would -- or could -- work.
Figures from eMarketer show that Britons' media consumption is almost unchanged compared to last year, although there is a general trend for more smartphone use and less television watching.
The World Federation of Advertisers is playing down the threat to the industry from in-housing. According to "The Drum," WFA research shows short turnaround creative roles are the most likely to be
in-house, and possibly managing influencer programmes. However, the higher value roles of creative, search and media buying and planning would like remain outsourced to agencies.
The group is forming because it says "addressability begins with the content distributors." Comcast Advertising is pushing its own content-distributors industry consortium group for widespread use of
addressable advertising.
The ad industry believes the new standard will have the greatest positive effect on online and over-the-top video, and the most negative impact on mobile video.
Red Pill reports that 76% of brands have switched email service providers, while 24 never have.
The D2C interactive campaign informed consumers about the brand and its products, leading them directly to clothing features they interact with in the videos.
Initial research focuses on audio storytelling, specifically where audio trumps visual creative.
Amazon, Facebook and Google will account for 43% of the $129.34 billion in U.S. digital ad spend in 2019, vs. eMarketer's estimate of 68%, a recent study finds. Many marketers are looking for
alternatives to these three companies.
The Local Media Consortium and Local Media Association recently announced results from their first Branded Content Project, which details how local media approaches and profits from sponsored
campaigns.
Mobile app fraud is ballooning, according to Double Verify's Global Insights 2019 report. It found a 194% rise in mobile app brand safety infringements, "Campaign" reveals.
CANNES, FRANCE -- Unilever unveiled new research here today supporting its three-year "Unstereotype" initiative. Its findings challenge whether implicit bias is embedded in the physiological genetics
of marketers.