Brands Spend Billions Annually To Reach Hispanic Market; Is The Investment Misplaced?
    There's no doubt about it: the face of marketing has transformed over the last 20 years. Yet, for more than three decades, marketing to U.S. Hispanics has undergone little change; Spanish-language television still represents the bulk of U.S. Hispanic media spend, even though digital media use is now ubiquitous among Hispanics while television viewership is declining.
    How Insights Get Stuck Between People, Agencies & Tech (And How to Unstick Them)
    Sharing information across marketing units should be part of an organization's DNA. Unfortunately, it's the exception rather than the rule.
    Customer Experience Should Take On 'Agility' Imperative
    For enterprises rooted in tradition, the mandate is clear: Adapt and evolve. But what's the best strategy to get there?
    What Luxury Can Learn From Artificial Intelligence
    The key is to not lose focus on the luxury industry's most venerable pillar: customer service.
    Create Great Relationships Between Tech, Marketing Teams
    We all know that many of the major marketing initiatives at big companies are about deploying technology. Here are six concepts that guide how successful marketers and tech teams are at working together.
    Is Marketing Leading GDPR For Your Company?
    With the EU's General Data Protection Regulation (GDPR) going into effect on May 25, many organizations are coming to the realization that the time for action has arrived, or may actually have arrived unnoticed many months ago.
    How Brands Can Help Build Better Boys
    Last month's Parkland tragedy has sparked a much-needed debate about gun control. But it's also renewed another debate: whether teen masculinity is in crisis, and whether that crisis could be a contributing factor to violence in schools.
    The Everlasting Life Of A Campaign
    The sad fact is that all ads die.
    How Adoption Of AI In Hotels Affects Operational Dynamics
    The adoption of emerging technologies has become quite the trend after receiving inspiration from myriad successful use cases. In the hospitality industry, the real boost of artificial intelligence sprang from the fact that it can cause a massive paradigm shift. Given the rising need for smart automation of processes, AI has entered the traditional hospitality landscape with a promise to enhance hotel reputation, drive revenue and take customer experience to the next level.
    Good Marketing = Good Privacy
    In exchange for offering up personal data, customers deserve (and increasingly expect) relevant and personalized content. However, digital media is increasingly riddled with irrelevant and abrasive promotional content, and high profile data breaches from Equifax, Yahoo, and Uber have rendered information privacy a top-of-mind issue for many consumers.
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