This past year saw an increase in the percentage of affluent households engaging in luxury shopping.

Companies have long yearned to capture the attention of young people. It's part of a natural business cycle-as one consumer base ages out, companies ask themselves, "How can we attract this new cohort of loyal customers?" Many will try and fail because they make assumptions and generalizations about the demographics, psychographics, and habits of an entire generation.

Is there a substantial contingent of travelers who would choose to take a trip if they could pay it off over a specific period of time at a consistent rate? More, are there people who would spend more if they had a similar opportunity? A company called Uplift thinks so and believes that its Uplift Pay Monthly tool will drive significant incremental travel and travel spending.

We are living in a time where more than half of Americans report using an ad blocker while they're online, according to YouGov Profiles data, and trust in advertising is at an all-time low. Attention is now our most precious and scarcest resource, and content is the cost of entry for brands.

Every omnimarketer is by definition a digital marketer. If this is so, then why is digital marketing so far behind? Digital marketers for large enterprises are performing so poorly in facilitating innovation that more and more enterprises are even reducing their digital marketing budgets. Today, the bulk of digital marketing is digital advertising, which is a severely broken offering. Even P&G, the biggest advertiser in the world, has cut $200 million from its digital ad spend in the past year.

I have been on my fair share of PR update meetings - one-to-one calls between PR agency and marketing manager, regional level calls between the agency and marketing executives from multiple countries, multiple agencies reporting to regional marketing teams.

Historically, consumer goods companies have achieved economies of scale by developing mass products for physical outlets. The rules have changed, largely driven by digitally-born, smaller players who are disrupting and outperforming their traditional counterparts in generating growth.

Personalization is the endgame of modern digital marketing. In an effort to compete with digital-first brands that set consumers' expectations, like Amazon, Google and Facebook, companies are committing their resources to a personalized marketing methodology. This is where it will be necessary for brands to have a thought leader dedicated to all things personalization - the chief personalization officer.

Sofia Vergara's Modern Family character, Gloria Delgado-Pritchett, is arguably the most recognized Latina mom in popular culture today.

A new study, recently released from DoSomething Strategic (formerly known as TMI Strategy), titled "Dollars and Change: Young People Tap Brands as Agents of Social Change," is presented as nearly as possible "Verbatim" while summarizing the report, revealed that more than 76% of Gen Z has purchased, or is open to purchasing, a brand or product to support the issues that brand stands for.