Customer experience is undergoing a massive shift - similar to how smartphones took hold ten years ago. At that time, if your brand didn't have a mobile strategy it's likely you didn't survive. Today, we're on the precipice of the next catalyst: Voice.

In more than 20 years of Hispanic marketing, I've heard this line over and over: The Latino vote could tip the elections this year. It's true the Latino vote has helped tremendously for both Democrats and Republicans as Latinos swayed the elections of George W. Bush both as Texas governor and then president in his race against Democrat Al Gore. They were even a force for Hilary Clinton, who secured over 60% of the Latino vote.

Understanding every human touchpoint, reaction, and expectation has evolved from a competitive differentiator for market leaders to an embedded, core practice that all businesses must achieve to survive.

Memorial Day is here and BBQs and an extra day off are only part of what Moms are thinking. In a new study, we asked over 2,000 women to tell us what is keeping them busy this Memorial Day and how retailers and brands can help serve their needs.

Thanks to ad blockers and walled gardens, marketers have had to rethink how to win in digital and leverage "new" tactics, including digital influencers and particularly those rich in social currency: YouTubers, Instagrammers and bloggers with large followings.

Since 2008, Apple's App Store has seen over 180 billion installs from users worldwide. We are inundated with options: over 1,300 new apps are introduced to the app store daily and 80% of users delete an application just three days after installing. The demand for apps is far lower than the amount being introduced. Developers and marketers alike face the challenge: are installs an accurate KPI for growth?

The day is almost here, and ad technology-affected companies are scrambling to become compliant by May 25. The General Data Protection Regulation (GDPR) was introduced almost two years ago. Publishers have already seen emails from several ad networks requiring them to agree to their new data policies. Many of the ad networks are still not sure how they will become compliant by tokenizing the data of each EU user that doesn't opt into sharing their data.

When Jose goes to soccer league at the International Indoor Soccer Complex in Antioch, Tenn., he asks his Mexican, Salvadorian and Guatemalan teammates where to buy a Jeep. Well, as it so happens, Freeland Auto is less than nine minutes away and has an extensive showroom.

The WNBA began its 22nd season this past weekend, but the 2018 campaign will be about much more than whether or not the Minnesota Lynx will face the Los Angeles Sparks in the Finals for the third consecutive year.

Marketing attribution is not a new topic. Marketers have been trying to understand the path to purchase since the dawn of the advertising industry. Although, in the last 10 years the topic has been more closely followed as capturing data on every customer touch point has become more achievable. Marketers want to fully understand what drove a prospect to take that important step to become a customer of their website/retail store or service. Attribution helps us gain an understanding of which marketing channels are working and which ones are not assisting with conversions.