Channel marketing is misunderstood. The average executive can visualize what a day on the job looks like for a salesperson, a software developer or a human resource professional, but far fewer agree on what it means to be a channel marketer. While it's not necessary for every executive to graduate from Channel Marketing U, there's significant opportunity for those who can educate themselves on the core principles and applications of this burgeoning specialty discipline.

Looking at U.S. Hispanics and their relationship to the beverage industry - in particular, their loyalty to certain beverage brands - is important, because it allows us to draw broader conclusions about how best to reach out to the Hispanic audience.

Life hacks. Pro tips. Shortcuts. Everyone is seeking undiscovered, effective ways to achieve their goals, both in everyday life and in marketing. Unfortunately, the tricks and advice offered up often don't work quite the way one might expect (and if you've ever been locked out of your home and tried getting back in with two paperclips and a prayer, you know what we mean).

Online marketplaces are the growing online platforms of choice for online shoppers with, 97% of online shoppers purchasing on marketplaces, such as Amazon and Jet. Here are four best practices that strategically position and protect your brand on the top online marketplaces.

How to mitigate risk and seize opportunity with wellness marketing.

The growing percentage of English-first Hispanics and why Hispanic advertising strategies need to shift.

Personalization is the endgame of modern digital marketing. In an effort to compete with digital-first brands that set consumers' expectations, like Amazon, Google and Facebook, companies are committing their resources to a personalized marketing methodology. This is where it will be necessary for brands to have a thought leader dedicated to all things personalization - the chief personalization officer.

Big data is breaking new ground in digital marketing. What does the future hold-for AI and for humans?

As schools let out across the country, spring is quickly turning to summer, which heralds the start of the teen employment season. It's a unique summer: the first one of the #MeToo era.

When President Obama was in office, First Lady Michelle Obama made food deserts one of her top priorities in combating childhood obesity. According to the USDA, food deserts are defined as areas void or with sparse distribution of fresh fruits, vegetables, and other healthy, whole foods. The Food Desert Locator was part of the former first lady's "Let's Move" initiative. H