Billboards are having a serious moment right now. Netflix recently announced it's offering $300 million for the acquisition of an L.A. billboard company, sparking renewed interest in what could be called "old school" out-of-home (OOH) advertising. As the worlds of offline and digital marketing blur, billboards could become a powerful channel for media companies like Netflix, and other brands - especially those that use data-informed insights to perfectly match the billboard's content and location.

Recent changes to Facebook's algorithm have brands and publishers in a spin, with the fear of their content no longer easily appearing in consumers' feeds. But the new changes can be positive for the industry. For too long feeds have been filled with clickbait content, de-valuing great content and turning consumers away from the platform.

This past Saturday, the famous battle of Cinco de Mayo was commemorated ... at least satirically by Dos Equis in a recent commercial. Of course, Cinco de Mayo celebrates the Mexican army's 1862 victory over France at the Battle of Puebla during the Franco-Mexican War and is considered a relatively minor holiday in Mexico. Around this manufactured Mexican holiday, I cannot think of a better time to broach the topic of Latino stereotypes.

For decades, Budweiser has called itself the "King of Beers," and during much of that time, parent company Anheuser-Busch and its venerable brands have also been recognized as the kings of sports marketing and sponsorship.

Sales enablement has gone from being used by 19% of companies in 2013 to 59% in 2017. And for good reason - there's a direct correlation between sales enablement disciplines and attaining sales quotas. Companies that implement enablement programs reach revenue goals at a rate more than 8% higher than those that do not.

Right now, U.S. Hispanics have a whopping $1.7 trillion in purchasing power, which is larger than the GDP of Canada, Russia, Spain, or Australia. As such, they account for a huge market that brands are still struggling to effectively tap into.

As an industry, ad tech has always been defined by its state of constant change, but this past year has made all the previous seem stagnant by comparison. Market pressures for both publishers and advertisers are fundamentally different than they were just 12 or 18 months ago, and the rapid change on both sides is forcing the ad tech ecosystem to become faster and more efficient, ultimately placing control in the hands of buyers and sellers.

It's increasingly common for brands to feel disconnected with their media agency. Lackluster strategy and performance has pushed some CMOs to bring media management in-house. But the law of unintended consequences often rears its head, slowly yet pervasively.

Social selling is a trend we are hearing about with greater frequency; but what exactly is social selling and how does it work? Who benefits from this model and what impact might it have on B2B businesses and their customers?

Beyond the general advice that most companies take for granted when serving U.S. Hispanics (such as being culturally relevant), there are four key strategies that can help companies achieve their marketing goals.