In August 2015, LendingTree, one of the nation's leading online loan firms, conducted a survey on credit card behavior and spending. Reportedly, nearly 90% of Boomers own a credit card, compared with just over 60% of Millennials. Certainly, the younger generation has not had the same opportunity to build and carry credit, but a difference of nearly 30% is a large one. Credit card providers have learned this and are continually creating new products that appeal to the Boomer demographic, providing them with new ways to borrow, with fewer strings attached. How Boomers approach credit spending is an important topic …

Many companies have made significant investments in marketing to the U.S. Hispanic population, and for good reason. These customers are connected, active online, and influencing the economy at a rapid clip.

Mobile messaging is the number one trend that marketers cannot afford to ignore.

Content marketing is moving at light speed and expected to be worth $412 billion by 2021, according to market study by Technavio. Companies of all sizes are reallocating their digital ad dollars to content marketing because it's one of the most economical and effective ways to build authentic relationships with their customers.

Many businesses are already aware of the need to market to the growing Hispanic population in the U.S. in their preferred language. But what is that preferred language? Is it Spanish, English, or a fusion of the two, also known as Spanglish?

Advertising for Mexican beers imported to the U.S. is on the uptick. Everything from TV commercials to digital in-stream ads point to Americans' love affair with the light, crisp flavor of lagers you can only get south of the border. About two-thirds of America's imported beer is Mexican, most of which is distributed by Constellation Brands, Inc.

Artificial intelligence has grabbed headlines this year, and the news was mixed, to say the least. Vehicles piloted by AI rather than by humans were implicated in fatal car accidents. AI deployed in elliQ, a small robot, will make it possible for older adults to stay active and engaged. This contrast in the early stages of AI leaves a wake of anxiety and confusion behind us. It also brings to the surface the needed conversation around ethics in technology and data.

It's been the year-of-IOT for a few years now. Have we not arrived yet?

Today's successful brands aren't the cheapest or the sexiest. They're the ones with meaning. This "meaning" isn't defined by a single campaign. Instead, it's created over time from a consistent strategy that transforms a brand into a symbol of identity.

If you're a Panamanian or a Peruvian, this year's World Cup will prove to be an exceptionally exciting one. Not only is it the first time in the history of the competition that Panama has qualified, it's also Peru's first time back in 36 years, which should have fans glued to their television screens and mobile phones in anticipation.