This isn't the first time Heinz has customized copy on its iconic ketchup bottle, but it is the first time both the front and back labels will be doctored.

I've heard of companies purchasing radio airtime that's used to play music, rather than a pitch. Viewers are left with an hour's worth of music, subject only to a 60-second promotional spot airing before and after the music block. Kaiser Permanente used this model earlier this year; Corona and Corona Light are adding their own twist to the concept.

"In vino veritas"? What about truth in vodka? In a new campaign, Philadelphia residents gave their unadulterated opinions on the taste of various vodka brands - especially Pravda, the luxury vodka named for the Russian word for "truth."

Lucky Brand Jeans hopped on the "Denim Highway" in an effort to promote the opening of 45 retail stores within the next 18 months. For the next 6 months, Lucky will travel the country in a 1949 Flxible bus/interactive showroom that was built, designed and pimped out by the crew of MTV's "Pimp My Ride."

One side of the Atlas building in downtown Columbus, Ohio was the recipient of a sloppy paint job in a not-so-mellow yellow hue. Let's hope they have great insurance. The messy paint experiment is part of a well-executed three-ad wallscape for Nationwide Insurance that's thinly disguised as a paint brand campaign.

As part of a multicultural effort to reach African-Americans, American Airlines brokered a deal with "The Steve Harvey Morning Show" and Premiere Radio Networks to broadcast airline news and information during the radio show, to an audience of almost five million weekly listeners.

Is there a more appropriate place to promote a polygamous lifestyle than alongside the wedding announcements in The New York Times? HBO doesn't seem to think so.

Dow Chemical teamed up with National Geographic magazine for the next phase of its "The Human Element" campaign.

Pepsi launched a series of bus shelter ads this month that literally brighten up any dark street corner. The ads utilize a technology called LumiGraphics, making the ads light up when a current is run through them.

Airports in China are now allowing colorful ads directly on baggage carousels -- meaning the more luggage that's removed, the higher your chances of getting dizzy, hypnotized or having the urge to bet it all on red.