In the short time we've been publishing RTBlog, we've explored a number of temporal implications of real-time media and marketing, but mainly they have been business issues, like how it is changing the way media is bought and sold, advertising is created, targeted and served, and how consumers receive it. Something we have not looked at much, is how it affecting us as human beings. And by that, I don't mean as consumers or media pros, but the way we live. There have been a number of studies in recent years documenting the impact always-on media are having on our …

On a panel at Tech For Direct in New York yesterday, I tallied up the number of acronyms that were used. It ended up being less than I expected, but it was still a few too many. Before I go any further, let me say that it's next to impossible to avoid acronyms, and that's not unique to the advertising industry. Additionally, I probably type "RTB" (real-time bidding) more than anyone else.

There's a war being waged for control over the marketing stack, and RadiumOne has opened the latest salvo, unveiling a new platform it claims will "unlock the power of big data" in a way that reaches consumers "beyond old school ad retargeting." Like all things ad-techy, this battle is being fought with a fair amount of hyperbabble -- actually, it is fraught with it. In fact, RadiumOne calls its new offering an "omni-channel platform." Talk about the hyper-inflation of industry jargon. We've evolved from simple channels to cross-channel to omni-channel. The reason it's hyperbole, if you ask me, is the …

The real-time bidding (RTB) marketplace had a mixed month in May, both globally and in the United States, according to data from Rubicon Project's real-time marketplace app. On the global scale, spend was up 7% but impressions were down 7%. In the U.S., spend increased 10%, but just like the rest of the globe, impressions were down (8%). The top 5 spenders had a newcomer, with Food & Drink squeezing its way into 5th. Technology & Computing, Automotive, Personal Finance, and Shopping all remained in the top 5, as they have for the last year, while Travel was bumped out …

Media tech company PulsePoint today announced the launch of a real-time bidding (RTB) platform in Europe. The New York-based company is gearing up for a surge of programmatic in Europe, so RTM Daily spoke with PulsePoint's CEO Sloan Gaon about RTB, the new platform, and what the future holds. RTM Daily: What did your platform look like in the UK/Europe before this announcement? Sloan Gaon: PulsePoint is actually a merged company (Datran Media and Contextweb). Contextweb was a contextual ad network. Traditionally, it had a pretty big presence in the UK market, so we had quite a bit of a …

Later today, premium "content-style" ad platform Adblade will announce that they have achieved a safety score of 192 (out of 200), as scored by Ad Science's AdSafe Index. As a premium ad platform - one that works exclusively with quality publishers - it makes sense that they would score well. But not every platform or advertiser works exclusively with premium publishers, nor can they.

When it comes to real-time advertising technology, I like to think of it on a global scale. The ideas behind real-time bidding (RTB), programmatic exchanges, and all the other industry buzzwords are burgeoning worldwide. This expansion will spark competition, because even when operating on different continents, companies will look to learn from - and outdo - others.

Google recently announced Open Bidder, which allows advertisers to customize real-time bidding (RTB) technology. In a company blog post, Google spelled out three main challenges companies face when building their own RTB tech, including troubles developing secure infrastructure, bidding logic that can be easily applied, and latency issues. Google hopes the Open Bidder toolkit will help developers remove these "barriers." But why launch Open Bidder in the first place? What did Google see the need to replace, and how do they anticipate Open Bidder accelerating the space? Scott Spencer, product management director at Google, answered a few questions about Open …

London-based digital trading specialization company Media iQ Digital today announced that Paul Silver, ex-VivaKi Nerve Centre head of product, has joined the company as global strategy director. Prior to joining Media iQ, he ran his own ad tech consultancy. RTM Daily picked Silver's brain about his new home, what's on his radar, and where real-time bidding (RTB) fits into the picture.

One thing I noticed during Internet Week, and especially yesterday at OMMA DDM, is that a lot of people have swagger when talking about big data. Many speak with an air of superiority. A slight, "We get it, why don't you?" attitude. I don't think that's helpful for the industry as a whole. "We all use this term 'big data,' and it is scary...the volumes are crazy," Joe Mandese said while moderating one of the panels.