• Snapchat's $486M Round Should Have Marketers Attempting To Crack The 'Dark Social' Code
    Snapchat was supposed to be dead by 2013, or by 2014 at the latest. Either way, it was supposed to be long forgotten by 2015 -- especially after it turned down a multi-billion-dollar offer from Facebook. Instead, the photo messaging app rang in 2015 with a fresh $486 million. Snapchat rose side-by-side with "real-time marketing" via social media, but rarely does one see a "Real-Time Marketing [Fail or Win]" headline involving Snapchat. Some ingredients, however, are in place.
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