Mobile in-app video ad tech provider Vungle on Wednesday launched a private programmatic marketplace that will allow advertisers to reach target audiences in apps. The twist is that Vungle's marketplace will feature apps that are peaking in popularity.
WideOrbit, an ad management software firm and programmatic selling provider, on Tuesday announced the launch of a programmatic radio marketplace where advertisers can buy targeted radio inventory via automation.
Nearly one-in-four (23%) online video ads traded in the UK are now done so via programmatic technology, according to a recent research report from video supply-side platform (SSP) SpotX, conducted by IHS. Additionally, over one-third (36.1%) of all European programmatic online video revenue comes via the UK.
L'Oreal USA this week announced that it has partnered with programmatic ad platform TubeMogul. The beauty brand will manage its U.S. video advertising campaigns using TubeMogul's platform. It's a direct deal between L'Oreal and TubeMogul, signaling
Social's programmatic party keeps getting bigger and bigger. Things heated up years ago with the Facebook Exchange (FBX) and Twitter's acquisition of mobile ad exchange MoPub, but now some of the "other" social platforms -- namely Instagram and Pinterest -- are giving advertisers programmatic access to their inventory.
With political programmatic advertising on the rise, it's natural to wonder: "How much of a difference does proper targeting actually make?" You'd need quite the attribution platform to figure out just how much of an impact specific advertising has on the actual political races. But something far simpler than cross-channel attribution -- the most tried and true method of figuring out voter sentiment: polling -- might give us an idea.
Taptica on Tuesday announced it has acquired mobile demand-side platform (DSP) AreaOne for $17 million, which will be paid in cash and shares over a two-year period. AreaOne, formerly known as SocialClicks, is a social-focused ad platform and a Facebook Marketing Partner.
Nearly a decade after acquiring one of the (then) biggest mobile ad networks on the market in Third Screen Media, AOL is at it again -- this time via its acquisition of Millennial Media. 'Real-Time Daily' spoke with Chad Gallagher, global director of mobile at AOL, about the acquisition.
It may not be Silicon Valley, but Boston has proven to be a formidable breeding ground for some successful digital marketing companies. Jebbit, a Boston-based "post-click marketing platform," decided to round up all of these Boston marketing and advertising technology companies and display them in a Lumascape-like chart.
eMarketer on Tuesday released new projections for mobile advertising, noting that mobile will account for 52.4% of all digital spend this year -- a boost of 59% -- surpassing desktop and print for the first time in the process. But what's the programmatic angle to the booming mobile ad industry?