I've always thought Jordan Bitterman, Mindshare's chief strategy officer, North America, is a really smart guy. Since he's in the thick of the real-time/programmatic media universe, I touched base with him for his 2016 predictions.

Craig Teich, EVP of global sales at Connexity (formerly Shopzilla), says first-party data will become the foundation of more sophisticated audience modeling -- and programmatic TV, while coming soon, isn't there yet since the plumbing and inventory aren't quite in place.