Mari Kim Novak, global CMO of Rubicon Project and veteran ad-tech executive, was speaking with someone recently about the pace of change within the ad-tech space. The person told her: "The level of change we're feeling today will be the slowest we'll feel for the next 10 years." OK, if this is slow, what's fast going to look like?
PubMatic CEO Rajeev Goel talks to Real-Time Daily about what his company has been doing since December's layoffs, as well as trends he's seeing.
Forbes Chief Product Officer Lewis DVorkin is back with some updates on the site's ad-blocking experiment. Since Dec. 17, four million desktop visitors, or 42.3% of those asked, disabled blockers or whitelisted the site, says DVorkin. With blockers disabled, 63 million ad impressions were delivered.
In the programmatic media universe, you can't start a conversation these days without bumping into header bidding or ad blocking. Of the two, ad blocking seems to be the easier topic to discuss.
Hurdles remain for programmatic TV.
What's it's like to update ads in real time during an event? Ad-tech company Flashtalking gave me a demo during Super Bowl 50.
An eMarketer story last year reported two in three Millennials block ads. With this high rate in mind, I was curious about rationalizations behind blocking.
Tom O'Regan is CEO of Madison Logic, an eight-year-old B2B firm that's focused on digital brand and demand-generation solutions. The big differentiator here is that Madison Logic uses consumer intent data to help businesses make better decisions. Madison considers TechTarget, IDG and LinkedIn its closest competitors.
Independent ad-tech provider AppNexus on Wednesday announced the launch of Headerbid Expert, a plug-in available via the Chrome Web Store. The company believes the product will help publishers confront common challenges associated with header bidding and access multiple demand sources directly and efficiently.
Here is the lowdown on the real-time marketing tools that marketers can use during live events.