Google announced the addition of video to native ads in DoubleClick and Dynamic Ad Insertions to video on demand (VOD). Google also expanded its beta test of Exchange Bidding, which was announced earlier this year, to include mobile apps.
Ad=tech firms make "Best Places to Work" list for 2016
The issue of ad viewability has been front and center for more than a year. It's widely accepted as a standard for quality in the digital advertising industry. But many in the industry maintain that it doesn't guarantee that ad impressions are actually delivered to their target audiences.
Now that the votes have been tallied, the people have spoken, and we have a new President-elect, many wonder what effect a Trump presidency will have on business, and why getting data and polling right matter.
What was dismissed as improbable, became a reality in the wee hours of the morning: Donald Trump is president-elect and will seek to lead a bitterly divided country. A real-time tally of the election eve's events.
Finally, after more than 18 months of campaigning, tons of mud-slinging, polls, primaries, surreal circus-style debates, scandals, and hyperbole, it's now election day. Voter sentiment has been tracked and monitored in real-time via polling, sophisticated analytics, and social media mentions.
The combination of AT&T and Time Warner would mean a mega company that would own tons of content, a company that has a digital distribution infrastructure, cross-device data intelligence on consumer behavior, and addressable advertising technology. And that's just the beginning.
Real-time marketing may sound simple, but it's anything but.
More than half of marketers, 56%, think the marketing technology sector is evolving faster than their companies' use of marketing technology, and only 9% of marketers say their companies are outpacing the industry when it comes to technology adoption, according to the findings of a new study by Walker Sands.
Seventy-three percent of all U.S. display ad spending will be transacted programmatically, according to eMarketer, but concerns about inventory quality and transparency remain.