Add another media and measurement auditor to the mix. The Alliance for Audited Media (AAM) is launching AAM Quality Certification, which it's positioning as a new approach to verifying digital publishers. AAM said the program is designed to provide advertisers with more digital assurance and help publishers differentiate themselves based on quality.

Giovanni Strocchi, CEO of ADmantX, a provider of data and targeting services, discusses why pre-bid analysis is important to brand safety when dealing with ad fraud in programmatic media.