Becausal launched Monday, to set new standards for accountability and performance supported by causal AI. The technology aims to solve longstanding challenges of audience data transparency and integrity.

Charter's partnership with PubMatic creates a new path for ad campaigns. Transparency - the focus of Charter's ad business - ensures accuracy in ad placements, enables better performance measurement and avoids fraud for CTV media buys.

Developers have created an AI-driven audience optimization model for email marketers to further personalize audiences that can target consumers across campaigns as well as realize new audience segments in near real-time.

Vidmob President Mark Mannino believes creative data has found a new home in generative AI and agents as brands and agencies continue to use tools that build these platforms.