Data-driven CTV ad firm Strategus created a platform to give advertisers proof of performance through a direct link between CTV ad impressions and sales, using compliant, identity-resolved data and support from Experian and Snowflake.

Transactional intent jumped 9x from 0.6% to 6.1%, according to analytics firm Profound. Now it's picking up clients like Meta AI, OpenAI, ChatGPT, Google AI Mode, AI Overviews, Gemini, Microsoft Copilot, Perplexity and Grok.

Adswerve projected an 11% increase in addressable advertising revenue by using Google's open-source marketing mix model, which meant a $100 million revenue opportunity.

Craft beer has become a crowded space with rising costs, tariffs and slowing growth. The labels attracting shoppers to beer might not be what most marketers think.