The ad industry is focused on changes in consumer behavior based on the actions of brands and advertisers. But what about changes in the way advertisers respond to consumers?
In a wide-ranging, free-wheeling Q&A, U.S. President Gila Wilensky helps define what Xaxis is today and where it is going in the near future.
"I believe in the value exchange, but I don't think we need email to do it," said Jana Meron, SVP programmatic and data strategy at Insider In a virtual panel discussion on "Life After Cookies," hosted by LiveIntent.
Privacy notifications tied to Apple's Identifier for Advertisers officially launch this week, but some in the San Francisco Bay area have already had a glimpse.
What if marketers had access to an identity graph that updates in real-time using billions of transactions that give them access to hundreds of identifiers across millions of online, offline, social, and household personas?
Marketers who made significant investments in addressable advertising and found results in data may feel any other targeting option is a bridge too far to cross.
Facing significant changes, from Apple's IDFA to Google Cohorts, marketers need to think outside their silos. Working with one provider drives accuracy and less data loss.
The road to Infutor took Zora Senat from an internship at Fox 4 News, Emma L. Bowen Foundation Media Partner, where she worked as a field producer, cutting video and audio tape for reporters to build out their interview reels.
This year's increases won't be enough to wipe out 2020's losses. The ad marketplace won't grow larger than what was seen in 2019 until 2022.
Some companies will become opportunists, or disrupters and pioneers. Some like Best Buy will focus on first-party data and getting closer to the customer, said Keith Bryan, svp and president of Best Buy's ad business, media, and CRM.