• Anodot Working To Predict Future Data Anomalies
    Predicting anomalies in real-time data with help from artificial intelligence is great, but the real Holy Grail is the ability to predict two weeks or more in advance to determine the real price of an advertisement or how much inventory a brand will need in a specific area based on sales generated by ads.
  • Why This Kantar Media CEO Loves The Data
    Brands want to know where, when and how often their competitors' ads run. And they want to tie the information to the way they buy media using a variety of data. These are issues engineers at Kantar Media have been working hard to solve, said Manish Bhatia, CEO of North America at Kantar Media, a WPP company.
  • Amazon Gains Offline, Online Data Through Prime Memberships
    Another data war is emerging, centered on voice-activated conversation user interfaces that will drive data signals. This technology will have implications for strategies -- especially for Wal-Mart and Amazon, two early adopters.
  • ARF Focuses On Managing 21st-Century Data
    Paul Donato, recently appointed to ARF chief research officer to spearhead changes, will help focus on initiatives like managing twenty-first century data. The step focuses on moving the ARF back to its roots as an organization doing more research on key industry issues. Data being a key focus for at least the near term.
  • MetaX's Brook On Web 3.0 Ad Serving
    Not enough marketers pay attention to blockchain technology. They should. It will become the next advancement in fraud prevention while serving online advertisements. Companies such as Intel, Microsoft and MetaX are working on solutions.
  • NextRadio To Personalize Radio Ads In Cars
    Consumers will soon have an option to save an ad they hear on the radio with a push of a button on the steering wheel of their car. Paul Brenner, president at NextRadio, says the button will support a new type of personal, data-targeted advertisement in cars similar to those found while listening to ads on smartphones. It will require tons of data.
  • Why This Kantar Media CEO Loves The Data
    Brands want to know where, when and how often their competitors' ads run. And they want to tie the information to the way they buy media using a variety of data. These are issues engineers at Kantar Media have been working hard to solve, said Manish Bhatia, CEO of North America at Kantar Media, a WPP company.
  • Lee Davis' Arc: From Baseball Dreams To Programmatic At MediaCrossing
    As a kid, Lee Davis wanted to play professional baseball, but stopped growing at about 5 feet, 10 inches and realized that throwing 90-mile-an-hour fast balls wasn't on his short list of things he could accomplish. Perhaps it's not exactly a line drive. But after 30 years in the media business, Davis pitched the ball to MediaCrossing and ended up as EVP of the agency's programmatic practice, which expects to contribute to eMarketers' estimated $32.56 billion in digital display advertising this year.
  • Merkle Sets Up Shop In Burbank To Support Warner Bros.
    Mac Delaney, head of programmatic at Merkle, recently completed his "tour of duty" -- from January to April -- in Los Angeles, creating an agency for Warner Bros. Digital. "It's not a difficult place to be holed up for the winter if you live in Chicago like I do," Delaney noted.
  • Harvard Professors Say Medium Affects Message, Influences Decisions
    Interactive advertising based on real data that personalizes the message can typically keep the interest of consumers longer because they become part of the experience, according to a study conducted by the Harvard University Department of Psychology. Same goes for the way CMOs deliver ideas to their company's board of director or C-suite executives.
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