• IAB Data Rock Star Jason Bier Named ALC General Counsel, Chief Privacy Officer
    Jason Bier is a rock star in data, numbers, and using internet technology to help mankind. He formed the Federation for Internet Alerts along with others, which uses ad inventory to send Amber Alerts.
  • Infutor Takes On Programmatic And Privacy
    Developers are working in beta to test Infutor's TruthSet Digital Device Graph and Digital Suite, which are focused on solving challenges facing the programmatic market such as targeting and privacy.
  • Budgets Show Marketers Gaining Confidence In Programmatic Video, As Impressions Rise
    Programmatic video ad spending is expected to reach $29.2 billion this year, eMarketer says, rising to $34 billion by 2020, while digital video views will reach 240 million.
  • In-App Fraud, Targeting Present Major Challenges For Holiday Season
    Companies are forecast to spend $77 billion on mobile in-app advertising this year, with about $26.5 billion lost to mobile in-app fraud.
  • Vibenomics, SafeGraph Partnership Adds Music, Location Targeting To DOOH
    Vibenomics recently unveiled a newly formed Audio Out-Of-Home ad marketplace. This week, the cloud-based custom business music service will announce a unique partnership with SafeGraph.
  • Why There's A Scarcity Of Valuable Data
    To compete in a world where data requirements continue to increase, marketers need to ask and answer some basic questions, says Tapad CEO Sigvart Voss Eriksen.
  • OOH Data Partnership Finds New Ways To Connect Online, Offline Campaigns
    Partnership helps marketers that buy media on digital billboards throughout the country to better understand what's driving more downloads of apps.
  • Data Estimates 40% Of All Media Spend Is Wasted -- How One Company Is Plugging The Holes
    Commerce Signals estimates 40% of all media spend is wasted, a number that comes from about 60 studies, said Tom Noyes, the company's founder and CEO.
  • Kantar And Pulse Labs Could Experiment With Measuring 'Share Of Sink'
    Brands are looking to measure "share of sink" as voice services are used more often in bathrooms. The metric will help brands understand how, when and why consumers use voice assistants.
  • Amobee Makes It Easier For Local CTV Advertisers To Buy, Measure Media
    The integration with more than 60 data providers and marketplaces gives advertisers access to more than 50,000 audience segments to create targeted campaigns for connected TV.
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