• Isobar Brazil Launches Programmatic Print Ad That Provides Personalized Offers
    The print ad has a smartphone-readable QR code and the new format provides personalized offers based on consumer profiles, time of day and geolocation.
  • O3 Industries Completes Peer39 Acquisition
    O3 Industries says it will create a new business -- P39 Tech LLC -- at the private investment firm to support the remaining assets from Sizmek's Chapter 11 liquidation.
  • Microsoft Begins 2020 Fiscal Digital Decade With New Vision On Data
    The industry will begin the next decade with 25 times as much digital data worldwide as when this past decade began, according to Brad Smith, Microsoft president.
  • Clothing Subscription Service Relies Heavily On Data, Building Audience Segments
    ThreadBeast has made a name for itself by building personas and using them to target ads and clothing brands to consumers.
  • Brands Begin To Hit Roadblocks With Real-Time Ad Bidding And Targeting
    Thousands of apps in the U.S. Google Play Store still bypass permissions to collect user data, according to findings from a recent study that reinforces concerns over the ways companies manage and protect user privacy.
  • Facebook Members Give Advertisers More Fodder For Ad Targeting
    Facebook will create a new process that diverts advertisers offering housing, employment, or credit opportunities to a system with more defined targeting options, so customers are more likely to convert.
  • Majority Of U.S. News Sites Have Trackers Sending Data To Russia
    About 92% of major news sites in the U.S., U.K., Canada and Germany have active ad trackers that send readers behavioral data across international borders, mostly to Russia.
  • A Cross-Channel Programmatic Bidding Option With Viewability, Fraud Predictions
    Viant has been working for years to wipe out fraudulent impressions from bid requests with new tools, said Steven Ohrnstein, SVP, platform automation and analytics at the company.
  • Branded Content Project Details Local Media Spend, ROI For Publishers
    The Local Media Consortium and Local Media Association recently announced results from their first Branded Content Project, which details how local media approaches and profits from sponsored campaigns.
  • Kantar Educates Marketers On Full-Funnel, Multi-Touch Attribution Approach
    Kantar's full-funnel, multi-touch approach is intended to teach marketers to focus on brand building, and includes driving consumers to their website, even if the company doesn't support direct-to-consumer brands.
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