The validity of research came into question again following the 2020 presidential election. How could research companies not predict a tighter outcome between President Elect Joe Biden and President Trump?
Lockdown has driven high demand for at-home exercise equipment and a gold mine of data for manufacturers like Mirror and Peloton, athletic clothing designers like Lululemon Athletica, and app makers like Apple and Google.
Dentsu is teaching employees to build virtual assistants that do repetitive tasks, freeing employees up to focus on more creative tasks that drive better business results for the agency.
Neustar is launching a second-party data marketplace that gives partners greater transparency and control of data, allowing them to build cost-efficient, custom audiences with second-party data vs. third-party data.
Advertisers take a lot of flak when it comes to mining data that gives customers a better experience online and offline.
"The harder you work, the luckier you get" is the best advice that Fiona Salmon, Captify's newly appointed vp of partnerships, EMEA, says continues to "ring true" in all areas of her life.
IAB Europe's Programmatic Advertising Spend Research reveals that revenue from programmatic ad models grew by 23% in 2019, topping EUR23bn, with 77% of display and more than 50% of video now traded via programmatic methods.
The best piece of advice Kevin Dean, newly appointed COO at Infutor Data Solutions, received throughout his career came from John Healy, managing director at Deloitte Digital, as he left a role at Cendant.
Data powers just about everything entertainment media company WildBrain does, from building content to merchandising, said Jon Gisby, EVP, managing director at the company's digital division, WildBrain Spark.
Ad-Lib on Monday will announce a direct integration with Google Display & Video 360, providing a way to combine creative and media workflows to boost campaign performance.