by Laurie Sullivan on Apr 22, 12:14 PM
Firsthand is preparing to run a pilot of its AI Agent this spring. The goal is to understand how consumers react and learn how the systems can improve.
by Laurie Sullivan on Apr 15, 8:00 AM
David Jones, CEO of technology holding company The Brandtech Group, shared his vision of advertising and marketing in the world where generative AI makes it personal.
by Laurie Sullivan on Apr 8, 8:00 AM
AnalyticsIQ's research determines the most effective ways to improve performance with each targeted ad, especially as cookies disappear as targeting options.
by Laurie Sullivan on Apr 1, 9:00 AM
Brave CEO Amir Sharer has refocused the SSP on running branding campaigns in apps using technology to identify the most relevant programmatic bid requests.
by Laurie Sullivan on Mar 25, 9:00 AM
Waste in programmatic is an opportunity to take the competitive advantage, explains Goodway Group CEO Jay Friedman.
by Laurie Sullivan on Mar 18, 10:11 AM
Jerry Daykin, former VP of global media at Beam Suntory, said before media buyers had data they "just hoped for the best" with few choices to protect their brands.
by Laurie Sullivan on Mar 11, 12:16 PM
Snapdragon wanted to connect with consumers on an emotional level through audio, so its parent company Qualcomm made it happen with an increasingly popular strategy called sonic identity.
by Laurie Sullivan on Mar 4, 1:55 PM
Consumers often view OOH as a service, says OAAA CEO Anna Bager. She expects to see greater trust in the media channel.
by Laurie Sullivan on Feb 26, 8:00 AM
Emory University Professor of law Matthew Sag and New Street Research analysts discuss the impact of IP law on how platforms train models, IP law and AI output, and patents and AI.
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