• A Funny Thing Happened On The Way To Ad Industry Transparency...
    ...It has become even more opaque. That's the message the team at data-driven marketing analytics firm Ebiquity put out this week on the eve the Association of National Advertisers annual conference, which begins today in Phoenix. In an opinion piece written by Nick Manning, president-international at Ebiquity, he asserts that the acceleration of real-time trading isn't creating the kind of market transparency many of its supporters claim it is. If anything, he says, it's making the process even more difficult for marketers to decipher.
  • What's A Pub Supposed To Do?
    TMN's unveiling of their native ad offering highlighted the mess of trading options for sellers. Do you stick with the tried and true of direct sales? What about the tried and true with a spruce of new in programmatic direct, like what AOL, Yahoo, and Microsoft are gearing up to offer? Alternatively, pubs could go the way of News Corp., pooling their inventory into a private exchange. Or several could get together -- like those in Denmark or the Czech Republic have -- to create a consortium. But what TMN did was different than all of that. The company went …
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