Wait, what? "Premium remnant" doesn't make any sense...does it? As oxymoronic as it is, new research from TubeMogul suggests that premium remnant just might be a thing. During big events, even remnant inventory sees a boost in price. The research shows that sports video publishers saw a huge jump in prices for in-stream video ads sold programmatically during March Madness. During the tournament as a whole, prices were 36.1% higher ($10.19 CPM) than normal. During the Sweet 16, prices jumped up 53.9% ($11.52 CPM) above average. The data was collected on exchanges such as LiveRail, Google AdX, and spotXchange. The …

Just because I cover this stuff, people often think I'm an expert on digital media, especially programmatic trading and real-time media. The truth is, the more I cover it, the dumber I feel, because it's a subject that changes so fast. The main problems I have are keeping track of the players, how they're positioned and what they actually do. Part of that is because new players are coming on stream all the time, and established players are constantly repositioning themselves, as they pivot business models, products and services. Don't get me wrong, I think this is all very healthy …

We talk about Generation X, Millennials, and Baby Boomers, but I'm going to invent a new generation: the Spoiled. The Spoiled generation knows no age boundaries; it does not care when you were born. Whether or not you are part of the Spoiled all depends on your answer to a single yes or no question: has real-time media made you feel entitled to having all of your media needs instantly available? This morning, I realized that I am part of the Spoiled. It all started when I attempted to Rick Roll my brother at 8:30 in the morning.

AdTheorent last week released a white paper about their new real-time learning machine (RTLM), a machine that generates data-driven predictive models in real-time. AdTheorent and Dr. Saed Sayad, the company's chief data scientist and author of the white paper, believe that real-time predictive models are now a necessity. The RTLM is a patent pending platform, and AdTheorent claims it is the first "real-time learning and predictive modeling platform developed specifically for mobile advertising." RTM Daily spoke with Sayad about the process behind creating RTLM, what role the human plays, and what the year 2023 might look like. Sayad tells RTM …

The "M" in RTM is open to interpretation, and today it means Mobile. WideOrbit this week announced a mobile app that allows offline media - specifically TV and radio - to be bought and sold by humans on-the-go. This is where the distinction between real-time and RTB becomes important. "Real-time" is anything that happens immediately, whether it be buying media on-the-go (like the WO app), data collection, or the ability to geolocate users on mobile devices. "RTB" is the automated buying and selling of available ad inventory. When the real-time technology loses automation (i.e., the WO app), the application of …

As RTM Daily reported last week, Booyah Advertising has implemented an in-house real-time bidding (RTB) trading desk. It's not common for a digital agency to bring that type of technology in-house, so what drove Booyah to do it? RTM Daily spoke with Booyah President Troy Lerner about the company's decision-making process. Lerner said that Booyah is built on the foundation of putting "as much stuff under one roof" as possible. As a small company (60 employees), managing a real-time trading desk themselves is no small task. For now, this makes Booyah unique. In the next 12-24 months, though, others might …

Programmatic media-buying may be dominated by online display, but it's starting to gain traction as an efficient -- and effective -- way of trading other media, even some of the most old school options. And there's nothing more old school on Madison Avenue than radio, right? Not so, according to Triton Digital, the private equity-backed radio tech firm, which has already cut deals with WPP's Xaxis and CBS to begin trading radio inventory on its a2x programmatic buying platform. Tomorrow it will announce that it has also signed up Entercom Communications too. Okay, so they've unofficially announced it here in …

One of the nice things about the ambiguous "real-time marketing" term is that it can be applied to so many things. At this point, I think the term's definition is ultimately in the eye of the beholder. Any new application of real-time marketing is simply added on to the existing definitions - it's a classic snowball effect. Earlier this month, analytics company Acxiom hosted Engage, an invite-only B2B Big Data Marketing event in New York City. During the event Acxiom introduced new offerings; but what interested me the most was the case study of how those new technologies were introduced. …

It's ironic that a real-time blog would be blogging about the month of February when April is only about a week away, but February's data is still very relevant today. The data comes from the new real-time marketplace app from Rubicon Project. Even though this data is about real-time, it isn't released in real-time. As RTM Daily wrote back in February: "Currently...each month's data is refreshed within two weeks of the next month...Rubicon is looking into ways of making the data even more immediate and real-time." Helen Jen, director, product marketing at Rubicon, walked me through the app and everything …

De Telegraaf, a Dutch daily morning newspaper, has been using RTB to buy and sell their ad inventory since 2009. As an early adopter in the real-time space, De Telegraaf has set the example for European publishers to follow. De Telegraaf has their own bidder and uses Rubicon Project as a supply-side platform to integrate with all the demand-side platforms and agency trading desks. Martin van der Meij, head of commercial development at Telegraaf Media Group, spoke with RTM Daily to give some advice to those in the space, shed some light on the role Europe will play in coming …