• Southeast Asia, Australia Taking Programmatic Video Seriously
    The vast majority of programmatic advertising may take place in the U.S., but it's always worthwhile to take a step back and view the marketplace from a global perspective. The UK has been considered the No. 2 place-to-be for programmatic ad buying, but Southeast Asia and Australia have both emerged as regions of interest. U.S.-based companies have noticed this, and several have opened up offices and built up teams to support growth in those areas.
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