Connecting retail with out-of-home could become one of the most ambitious projects for the OOA - but it now has a new COO who spent time bringing programmatic into being. The key is making the technology work together.

AppLovin could surpass the performance and scale TikTok has seen since the company launched, according to independent analysis seen by MediaPost.

The evolution of online advertising and search has raised important questions about trust, privacy, and continued relevance of traditional performance methods across digital. Shoppable video content and niche platforms are predicted as top emerging channels for growth in the future - all tied to performance.

Dentsu Creative global brand president and CEO, Dentsu Creative U.S. Abbey Klaassen told MediaPost AI will become a critical tool to generate ideal content quickly and accurately and increase the amount of content that appeals to consumers.